Adapty updates13 min read
How to design an app icon: best practices
Discover how to design an effective app icon. Explore platform sizes, technical specs, and proven best practices for iOS and Android.
Laiba Tariq
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Grow your app19 min read
How to grow a mobile app: strategies for 2026
Discover key mobile app growth strategies for the different stages of the mobile app marketing funnel that will help you get and retain more app users.
Disha Sharma
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Build & Integrate27 min read
Freemium app monetization strategies to make a real profitable app
Discover how to maximize revenue in your subscription app with a freemium model. Learn the benefits, best practices, and practical strategies for implementing freemium monetization. Avoid common mistakes and optimize user experience to boost customer acquisition, retention, and lifetime value.
Laiba Tariq
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Industry insights7 min read
12 Questions About iOS 17 App Clips, Answered
12 answers to the most asked questions about iOS 17 App Clips — what's new, how to discover and use them, plus implications for subscription apps.
Ilia Lotarev
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Build & Integrate19 min read
How to submit your app to the App Store
Discover the essential steps for publishing your app on the App Store with our comprehensive guide. Learn about developer account setup, app design guidelines, submission process, and review tips to ensure a successful launch. Ideal for developers aiming to navigate Apple's ecosystem effectively.
Ilia Lotarev
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Industry insights16 min read
In-app subscription benchmarks for Lifestyle apps
Lifestyle has the highest revenue concentration of any App Store category. Here's what data says about LTV, pricing, trials, and paywalls for Lifestyle apps.
Victoria Kharlan
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How to design an app icon: best practices
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Freemium app monetization strategies to make a real profitable app
12 Questions About iOS 17 App Clips, Answered
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Industry insights13 min read
In-app subscription benchmarks for Education apps
LTV, pricing, trial conversion, and retention benchmarks for Education apps — drawn from Adapty's SOIS 2026 report covering $3B in subscription revenue across 16,000+ apps.
Victoria Kharlan
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Adapty updates13 min read
What Adapty shipped in Q1 2026: the features that change how you grow
What shipped in Q1: a Developer CLI for scriptable setup, Autopilot geo-pricing across 5 markets, Apple Ads Market Intelligence, and Adapty UA attribution — less manual work across the board.
Victoria Kharlan
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Grow your app5 min read
Two revenue numbers, one dashboard: why cohort and cash-flow revenue will never match
Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Liubov Karas
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Grow your app9 min read
Your onboarding is never finished — here's how high-performing teams treat it
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
Victoria Kharlan
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Grow your app9 min read
Why 45% of users delete your app in 24 hours — and how onboarding can save you
45% of users delete apps within 24 hours. Learn how smarter onboarding, better permission timing, and clear value messaging reduce day-1 churn.
Victoria Kharlan
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Industry insights10 min read
In-app subscription benchmarks for Entertainment apps
Entertainment apps average $0.59 install LTV and 19.1% trial-to-paid conversion — the lowest of any category. Here's what the data says about pricing, trials, and Android.
Victoria Kharlan
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