A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow Builder.
Top apps earn 13.2% of revenue from email. Most earn 4.3%. Here are the 5 subscription app email sequences that close the gap — with triggers, timing, and what each email needs to say.
How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan.
The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences.
Meta Ads for apps, answered: campaign setup, attribution gaps, creative lifespan, scaling, and how to tell when your numbers are actually real.
Under Meta's Andromeda, the creative selects the audience and the funnel reveals who it was. Most teams aren't reading both. Here's how to build a creative funnel consistency
The subscription growth newsletter
The conversion formula: a CRO playbook for subscription apps
5 emails every subscription app should send and when
How to collect emails in your mobile app without killing conversion
How to set up email marketing for a subscription app from scratch
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
Most UA teams try to improve Apple Ads ROAS by adjusting bids. Almost nobody looks at the paywall price — and that's where the real leverage is.
Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Discover how AI is transforming mobile growth in 2026 — from automated pricing experiments and creative testing to trend detection. Learn what actually works and how to close the MRR gap.
