iOS 27.2 App Store ads dropped the blue background on our release devices. See what changed, what's confirmed, and how to check your brand keywords this week.
Meta treated every trial as equal. Weighting trial values by LTV moved delivery toward older users and tripled their paid subscriptions, with the same spend.
On October 5, 2026, Apple [turned on App Store Connect creative assets](https://developer.apple.com/news/?id=ljpl7kyn): a product page header, an App Store…
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Apple Ads creative is the image or video an advertiser uploads directly for Today tab and search results ads, replacing the screenshots Apple assembles.…
Apple is testing App Store ads without the blue background in iOS 27.2 beta — the same design it dropped in January. Here's what to track before it ships.
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iOS 27.2 App Store ads lost the blue background
Same budget, higher-LTV users: Signal engineering on Meta Ads
App Store Asset Library is live: headers, search, PPO, Duo
Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
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A segment-by-segment black Friday playbook for subscription apps. For new, freemium, churned, and current users, with offers and paywall examples
Meta can now optimize campaigns around predicted lifetime value. Here is how pLTV works, why it matters for subscription apps, and how Adapty Attribution automatically predicts and sends future subscriber value to Meta.
Learn what it takes to scale Meta Ads for subscription apps, from stronger unit economics and faster creative testing to better optimization signals and more accurate attribution.
Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth.
Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data…
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
Practical playbooks for growing subscription revenue: paywall and onboarding teardowns, pricing and trial experiments, and user acquisition on Apple Ads, Meta and TikTok. The articles come from teams that run these tests every day and lean on anonymized benchmarks from 30,000+ apps and $5B in subscription revenue tracked by Adapty. Use them to decide what to test next, how long to run a test, and which metrics to trust when the results come in.
