Apple is testing App Store ads without the blue background in iOS 27.2 beta — the same design it dropped in January. Here's what to track before it ships.
A segment-by-segment black Friday playbook for subscription apps. For new, freemium, churned, and current users, with offers and paywall examples
Meta can now optimize campaigns around predicted lifetime value. Here is how pLTV works, why it matters for subscription apps, and how Adapty Attribution automatically predicts and sends future subscriber value to Meta.
Learn what it takes to scale Meta Ads for subscription apps, from stronger unit economics and faster creative testing to better optimization signals and more accurate attribution.
Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth.
Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data…
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Apple is testing App Store ads that look organic. Again.
Black Friday for subscription apps: a segment-by-segment playbook
How Meta pLTV works for subscription apps
How Subscription Apps Scale Meta Ads Beyond $100K
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Glam AI ran 23 paywall tests in July and shipped nine. Inside the decoy plan that lifted yearly conversion, the winner that died one screen over, and the price cut that sold nothing.
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple…
How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns.
Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps.
App Store keyword research shows where competitors appear by keyword, but not bids or budgets. Learn the practical workflow and where the data limits stop.
Practical playbooks for growing subscription revenue: paywall and onboarding teardowns, pricing and trial experiments, and user acquisition on Apple Ads, Meta and TikTok. The articles come from teams that run these tests every day and lean on anonymized benchmarks from 30,000+ apps and $5B in subscription revenue tracked by Adapty. Use them to decide what to test next, how long to run a test, and which metrics to trust when the results come in.
