Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data…
Glam AI ran 23 paywall tests in July and shipped nine. Inside the decoy plan that lifted yearly conversion, the winner that died one screen over, and the price cut that sold nothing.
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple…
How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns.
Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps.
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Seasonal Apple Ads campaign: September, not Black Friday
What 23 paywall tests in one month look like from the inside
App Store creative assets: what's new in iOS 27
App Store screenshots best practices that survive a test
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App Store keyword research shows where competitors appear by keyword, but not bids or budgets. Learn the practical workflow and where the data limits stop.
Apple Ads keyword automation: protect spend, move search terms, and make small bid changes with clear limits—while keeping strategy and relevance manual.
Custom product pages stopped being an ad tool when Apple opened them to organic search. What changed, and the keyword rule that decides whether they work.
Discover the latest guidelines for App Store screenshot sizes, dimensions and requirements for 2026. Ensure your app stands out with optimized visuals that meet the current standards for Apple's App Store. Learn essential tips and best practices for creating compelling screenshots that capture your iOS app's essence and attract more downloads.
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