Subscription growth strategy for mobile app teams

October 8, 2026·5 min read

Same budget, higher-LTV users: Signal engineering on Meta Ads

Meta treated every trial as equal. Weighting trial values by LTV moved delivery toward older users and tripled their paid subscriptions, with the same spend.

Murat MenzilciApp Growth Expert, Building Adapty Attribution

Grow your app2 min read

Paywall Newsletter #1

The 1st issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights.

Nadya PominovaJun 27, 2022

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Grow your app1 min read

№ 1 app in health & fitness in the App Store

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Andrey Mikhailyuk, a VP of Product at Flo

Nadya PominovaJul 27, 2021

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Grow your app29 min read

Over $1M MRR, millions of users, tons of insides

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Mikhail Prytkov, CEO and cofounder of Simple

Nadya PominovaJul 16, 2021

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Grow your app28 min read

Prisma: life after “App of the year”

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Sergey Maslov, growth manager at Prisma Labs

Nadya PominovaJul 2, 2021

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Grow your app5 min read

Banned dark patterns vs permitted tricks for mobile apps

Expose the deceptive dark patterns and manipulative tricks used in mobile apps. Learn how they impact user experience and ethical considerations for app developers in today's digital landscape.

Irina LgotinaJun 21, 2021

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Grow your app6 min read

3 reasons why customers leave your app: churn explained

Discover the reasons why users may abandon your mobile app and learn effective strategies to enhance user experience, boost engagement, and reduce churn. Start improving your mobile app retention today.

Mstislav GrivachevDec 4, 2020

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The subscription growth newsletter

Once a month, straight to your inbox:tactics

Paywall Newsletter #1

№ 1 app in health & fitness in the App Store

Over $1M MRR, millions of users, tons of insides

Prisma: life after “App of the year”

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Adaptynow

The subscription growth newsletter

Monthly tactics, benchmarks and paywall insights — straight to your inbox

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Your monthly payout summary

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Security alert digest

Grow your app6 min read

Designing mobile subscriptions workflow

Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user.