State of in-app subscriptions report is here. Download now

№ 1 app in health & fitness in the App Store

Nadya Pominova

Updated: February 15, 2023


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The third episode of our SubHub podcast is live now! As usual, we have invited an extraordinary guest to talk about the business of mobile apps: subscriptions and monetization, hypothesis testing, product fit, and more.

This time we are accompanied by Andrey Mikhailyuk, a VP of Product at Flo. Flo is the #1 app in the Health and Fitness category with more than 170m installs and 40m MAU.

We had an insightful conversation on:

  • running product experiments;
  • managing mobile paywall creation with multiple teams;
  • personalizing Flo user experience;
  • what is a curiosity gap, and how it’s better than a “hooked” model;
  • how 90 days subscription free trial can be profitable;
  • launching an app with $5k

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