№ 1 app in health & fitness in the App Store
Updated: February 15, 2023
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The third episode of our SubHub podcast is live now! As usual, we have invited an extraordinary guest to talk about the business of mobile apps: subscriptions and monetization, hypothesis testing, product fit, and more.
This time we are accompanied by Andrey Mikhailyuk, a VP of Product at Flo. Flo is the #1 app in the Health and Fitness category with more than 170m installs and 40m MAU.
We had an insightful conversation on:
- running product experiments;
- managing mobile paywall creation with multiple teams;
- personalizing Flo user experience;
- what is a curiosity gap, and how it’s better than a “hooked” model;
- how 90 days subscription free trial can be profitable;
- launching an app with $5k
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