App Store Awards 2023: Top 15 finalists and their paywall strategies
Updated: November 27, 2023
3 min read
This year, the 2023 App Store Awards have unveiled their finalists, showcasing a diverse array of applications that have set new benchmarks in design, functionality, and overall user engagement across 10 categories.
But beyond the glitz of the awards lies the real engine driving these applications’ success: their monetization strategies. So, in this post, we have compiled the paywalls of 15 standout finalists from this year’s awards, showcasing them at full length with their Monthly Recurring Revenue (MRR) figures to offer a comprehensive view of how these top-tier apps are not just winning awards but also winning in the marketplace.
Take a look at the behind-the-scenes of what makes these apps the champions of the App Store in 2023.
iPhone App of the Year finalists
AllTrails: Hike, Bike & Run
MRR > $2 000 000
Duolingo – Language Lessons
MRR > $20 000 000
Flighty – Live Flight Tracker
MRR > $50 000
Get more monetization insights
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iPad App of the Year finalists
Concepts
MRR > $100 000
Prêt-à-Makeup
MRR > $10 000
Apple Watch App of the Year finalists
Planny • Daily Planner
MRR < $5 000
SmartGym: Gym & Home Workouts
MRR > $20 000
Tide Guide: Charts & Tables
MRR > $5 000
Apple TV App of the Year finalists
FitOn Workouts & Fitness Plans
MRR > $50 000
MUBI: Stream Great Cinema
MRR > $200 000
Cultural Impact finalists
balance — Menopause Support
MRR > $5 000
Copilot: Track & Budget Money
MRR > $20 000
Pok Pok | Montessori Preschool
MRR > $100 000
Proloquo
MRR > $5 000
Rebel Girls
MRR < $5 000
Find more expert paywall analysis
Having explored the innovative paywalls of these App Store award finalists, it’s clear that the art of effectively monetizing apps is constantly evolving. The insights we’ve shared here are just the tip of the iceberg.
Interested in more than just a glimpse into the world of app monetization? Our Paywall Newsletter is your monthly gateway to the latest trends and expert strategies for in-app revenue generation. Subscribe now for exclusive, in-depth analyses delivered straight to your inbox.
