Grow your app6 min read
Apple Ads keyword automation: when to automate
Apple Ads keyword automation: protect spend, move search terms, and make small bid changes with clear limits—while keeping strategy and relevance manual.
Mykola Martynovets
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Grow your app18 min read
App Store custom product pages: how to use them in 2026
Custom product pages stopped being an ad tool when Apple opened them to organic search. What changed, and the keyword rule that decides whether they work.
Victoria Kharlan
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Grow your app13 min read
App Store screenshot sizes and requirements in 2026
Discover the latest guidelines for App Store screenshot sizes, dimensions and requirements for 2026. Ensure your app stands out with optimized visuals that meet the current standards for Apple's App Store. Learn essential tips and best practices for creating compelling screenshots that capture your iOS app's essence and attract more downloads.
Laiba Tariq
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Grow your app12 min read
ASO vs SEO: the differences and similarities
Discover the key distinctions between ASO (App Store Optimization) and SEO (Search Engine Optimization) in the realm of app promotion. Understand the unique strategies, tools, and metrics involved in both ASO and SEO to effectively enhance your app's discoverability and drive more organic traffic.
Disha Sharma
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Grow your app15 min read
Apple Search Ads in 2026: cost, placements, and bidding
Learn how Apple Search Ads work: discover ad placements, pricing models, and bidding strategies to boost your app visibility and maximize ROI.
Victoria Kharlan
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Grow your app12 min read
How to personalize app onboarding and paywalls?
Your onboarding and paywall are one funnel, not two screens. How top apps personalize the whole journey to convert, plus how to build it in Flow & Paywall Builder, no code.
Dalibor Vasic
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Apple Ads keyword automation: when to automate
App Store custom product pages: how to use them in 2026
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ASO vs SEO: the differences and similarities
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Grow your app11 min read
How much does an app make: Adapty's ultimate app revenue & VAT guide
Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction
Ilia Lotarev
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The conversion formula: a CRO playbook for subscription apps
A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow & Paywall Builder.
Victoria Kharlan
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Creative-funnel match: Why your ads and your onboarding need to tell the same story
Under Meta's Andromeda, the creative selects the audience, and the funnel reveals who it was. Most teams aren't reading both. Here's how to build a creative funnel consistently.
Victoria Kharlan
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Grow your app6 min read
How long until Apple Ads are profitable? A payback guide for 2026
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
Dalibor Vasic
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How to increase LTV and ROI from in-app traffic: Performance marketing strategies
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
Adapty Team
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Grow your app8 min read
You're profitable on paper. So why is your UA budget still capped?
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
Liubov Karas
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