Your onboarding and paywall are one funnel, not two screens. How top apps personalize the whole journey to convert, plus how to build it in Flow & Paywall Builder, no code.
Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction
A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow & Paywall Builder.
Under Meta's Andromeda, the creative selects the audience, and the funnel reveals who it was. Most teams aren't reading both. Here's how to build a creative funnel consistently.
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
The subscription growth newsletter
How to personalize app onboarding and paywalls?
How much does an app make: Adapty's ultimate app revenue & VAT guide
The conversion formula: a CRO playbook for subscription apps
Creative-funnel match: Why your ads and your onboarding need to tell the same story
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Meta Ads for apps, answered: campaign setup, attribution gaps, creative lifespan, scaling, and how to tell when your numbers are actually real.
The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences.
How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan.
Top apps earn 13.2% of revenue from email. Most earn 4.3%. Here are the 5 subscription app email sequences that close the gap — with triggers, timing, and what each email needs to say.
