A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Meta Ads for apps, answered: campaign setup, attribution gaps, creative lifespan, scaling, and how to tell when your numbers are actually real.
The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences.
How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan.
Top apps earn 13.2% of revenue from email. Most earn 4.3%. Here are the 5 subscription app email sequences that close the gap — with triggers, timing, and what each email needs to say.
Most UA teams try to improve Apple Ads ROAS by adjusting bids. Almost nobody looks at the paywall price — and that's where the real leverage is.
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Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
The 12 questions I get asked most about paid user acquisition for apps
How to set up email marketing for a subscription app from scratch
How to collect emails in your mobile app without killing conversion
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Not sure how to choose a financial provider? Adapty has put together metrics that are to tell you what kind of app financial providers are in front of you!
Boost your mobile app's holiday success with our marketing tips for the Christmas season. Discover effective strategies to engage users, increase downloads, and maximize revenue during this festive period. Perfect for app developers and marketers aiming to capitalize on the holiday spirit!
15 proven strategies to increase mobile app downloads in 2025: ASO best practices, keyword research, screenshot testing, and reviews — backed by the latest industry data.
Discover key mobile app growth strategies for the different stages of the mobile app marketing funnel that will help you get and retain more app users.
Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
