Grow your app17 min read
The 10 key mobile app metrics you need to track
Here are all the mobile app metrics you need to track to learn how your mobile app is doing and how you can grow its revenue.
Disha Sharma
ReadSubscription growth strategy for mobile app teams
Grow your app16 min read
Guide to ad testing: How to test and scale ads for web-to-app in 2026
How to test and scale ad creatives for web-to-app. AI production tools, Meta Andromeda framework, creative velocity benchmarks, and testing metrics.
Manson Chen
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Grow your app12 min read
How to analyze and optimize Apple Search Ads in 2026?
Learn how to analyze and optimize Apple Search Ads in 2026 with proven strategies, tools, and tips to boost conversions and maximize ROI.
Victoria Kharlan
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Grow your app14 min read
Trial conversion rates for in-app subscriptions
Explore insights on trial conversion rates for in-app subscriptions. Unlock strategies to boost user retention and maximize revenue in the mobile app ecosystem. Dive deep into data-driven best practices today!
Ilia Lotarev
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Grow your app16 min read
Interstitial Ads in Mobile Apps: Best Practices and Examples
Discover the best practices for using interstitial ads in mobile apps. Learn how to optimize user experience and revenue with effective examples and strategies in this comprehensive guide.
Laiba Tariq
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Grow your app13 min read
Paywall experiments playbook: What to test first, second, third
Apps that don't test pricing are missing out on massive revenue. Here's the complete playbook on how to A/B test paywalls and increase your gains.
Maxim Borisik
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The 10 key mobile app metrics you need to track
Guide to ad testing: How to test and scale ads for web-to-app in 2026
How to analyze and optimize Apple Search Ads in 2026?
Trial conversion rates for in-app subscriptions
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Grow your app10 min read
AI for mobile growth in 2026: Use cases and trends
Discover how AI is transforming mobile growth in 2026 — from automated pricing experiments and creative testing to trend detection. Learn what actually works and how to close the MRR gap.
Victoria Kharlan
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Grow your app11 min read
Hybrid monetization for subscription apps: When to monetize your non-paying users
Learn how to combine subscriptions with ads, in-app purchases, and other revenue streams. Explore hybrid monetization strategies, real-world examples, tools and best practices for subscription apps.
Victoria Kharlan
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Grow your app13 min read
How to prepare your app for peak seasonality
Maximize your app's potential during peak seasons with our comprehensive guide on app seasonality. Learn effective strategies for updating features, targeted marketing, and engaging users with seasonal promotions. Perfect for developers and marketers aiming to boost app performance and user satisfaction during high-traffic periods.
Laiba Tariq
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Grow your app9 min read
How to make more money as a mobile app developer in 2026
Explore the latest strategies and insights for app developers in 2026. Boost your earnings, capitalize on emerging trends, and thrive in today's competitive market. Your roadmap to financial success in the app industry starts here.
Ilia Lotarev
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Grow your app15 min read
Understanding refund rate benchmarking
Here’s how to measure and optimize your mobile app’s refund rate so you can set the right user expectations and avoid critical reviews from disgruntled users.
Disha Sharma
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Grow your app12 min read
How to fund user acquisition without giving up equity
Compare 5 ways to fund mobile acquisition for mobile apps without selling equity. Learn when factoring, RBF, and debt beat VC for scaling user acquisition campaigns.
Victoria Kharlan
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