Grow your app10 min read
How to reduce early churn and activate the second session
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Selcuk Aciner
ReadSubscription growth strategy for mobile app teams
Grow your app9 min read
Why your web-to-app funnel is broken and how to fix it
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Aleksandr Samoilenko
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Grow your app4 min read
Paywall Newsletter #20: Apps built by women, loved by thousands
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Julia Ruzmanova
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Grow your app7 min read
How to optimize ASO for Japan and why direct translations won't work
Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.
Aleksandr Samoilenko
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Grow your app11 min read
What is web-to-app and how does it work
Learn what web-to-app funnels are and how they cut platform fees by 6x, restore full attribution, and boost LTV. Complete guide with examples and best practices.
Aleksandr Samoilenko
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Grow your app4 min read
What Japanese paywalls look like and why Western strategies won’t work
Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
Aleksandr Samoilenko
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How to reduce early churn and activate the second session
Why your web-to-app funnel is broken and how to fix it
Paywall Newsletter #20: Apps built by women, loved by thousands
How to optimize ASO for Japan and why direct translations won't work
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Grow your app19 min read
How to use TikTok ads for subscription apps?
TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.
Victoria Kharlan
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Grow your app23 min read
What is a product matrix and how to use it?
Discover the power of a product matrix with real-world examples, key benefits, and practical applications. Learn how to optimize product strategy and decision-making with this business tool.
Adapty Team
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Grow your app5 min read
How Japanese apps onboard users and how it differs from the West
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
Victoria Kharlan
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Grow your app6 min read
Navigating in-app subscription refunds, part 3
Refund Saver recovers 2-3% of lost revenue by winning 80% of disputes and cutting refund rates by 50%. Learn how it works—and why it pays for itself.
Victoria Kharlan
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Grow your app7 min read
Navigating in-app subscription refunds, part 2
Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving.
Victoria Kharlan
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Grow your app2 min read
Paywall Newsletter #19
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Victoria Kharlan
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