Entertainment apps average $0.59 install LTV and 19.1% trial-to-paid conversion — the lowest of any category. Here's what the data says about pricing, trials, and Android.
How to sell an app in 2026? Learn expert tips, breaking down what boosts your app's valuation and what buyers look for in a deal.
Productivity apps leads all categories at $46.97 average LTV — but direct buyers outperform trial users by $7.82. 2026 benchmarks for pricing, conversion, and retention from $3B in subscription revenue.
Explore the top 5 advanced subscription metrics essential for mobile app success, and learn how to optimize your strategies for better user engagement and revenue growth.
Health & Fitness apps leads all categories with $1.21 install LTV. 2026 benchmarks on pricing, trials, conversion, and plan mix — based on $3B in subscription revenue.
Your churn rate changes based on plan type, trial vs. direct, and category. Data from 16,000+ apps shows how to read each dimension correctly.
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In-app subscription benchmarks for Entertainment apps
How to sell your app for maximum value: Insights into what buyers want
In-app subscription benchmarks for Productivity apps
Top 5 advanced mobile apps subscription metrics
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Weekly subscription plans now generate 55.5% of all app revenue. But the right subscription plan type depends on your category. Data from 16,000+ apps.
95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026.
Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps.
AppsFlyer, Amplitude, Firebase, Adjust, AppFollow and more. How not to get lost in mobile services? Which services your mobile app needs and how Adapty fits in.
Wondering how free apps make money? Explore how free apps monetize and turn "free" into a sustainable and profitable mobile app business model.
58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data.
