Industry insights8 min read
What makes a subscription app successful in 2026?
95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026.
Victoria Kharlan
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Industry insights8 min read
The trial vs. direct question: what $3B in revenue says
Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps.
Victoria Kharlan
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Adapty updates10 min read
Best services for mobile app attribution and analytics to use in 2026
AppsFlyer, Amplitude, Firebase, Adjust, AppFollow and more. How not to get lost in mobile services? Which services your mobile app needs and how Adapty fits in.
Vitaly Davydov
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Grow your app21 min read
How do free apps make money?
Wondering how free apps make money? Explore how free apps monetize and turn "free" into a sustainable and profitable mobile app business model.
Adapty Team
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Industry insights10 min read
How much does a subscription app make?
58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data.
Victoria Kharlan
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Industry insights9 min read
94.5% of subscription revenue goes to 10% of apps. What the other 90% should do about it
The top 10% of apps capture 94.5% of all subscription revenue — up from 92.7% in 2023. Here's what the data says and what to do about it.
Victoria Kharlan
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What makes a subscription app successful in 2026?
The trial vs. direct question: what $3B in revenue says
Best services for mobile app attribution and analytics to use in 2026
How do free apps make money?
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Industry insights9 min read
Which app markets are growing fastest in 2026?
Japan, Mexico, and Turkey are the fastest-growing app markets in 2026. Full regional breakdown based on $3B in subscription revenue data.
Victoria Kharlan
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Industry insights16 min read
What does a high-performing paywall look like in 2026?
Data from 16,000+ apps reveals what separates high-converting paywalls from the rest — plan type, trial setup, pricing, placement, and what to test first.
Victoria Kharlan
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Industry insights14 min read
State of in-app subscriptions 2026: Key findings on app monetization
Weekly plans now drive 55% of app revenue. Trials hurt LTV in 4 out of 8 categories. Here's what SOIS 2026 data from thousands of apps actually tells you.
Victoria Kharlan
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Grow your app19 min read
How to spend your first $10K on Meta ads: A framework for subscription apps
A practical framework for subscription app founders on how to spend the first $1K–$10K on Meta Ads—covering creative testing, attribution, blended ROAS, and when to scale.
Samet Durgun
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Industry insights12 min read
How in-app events block Apple's new search ad placements from stealing your organic traffic
Apple's new Search Results ad placements go global March 17. Apps with active in-app events physically block the second ad slot for returning users — here's the mechanic and how to use it.
Mykola Martynovets
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Adapty updates15 min read
Mobile paywall A/B testing guide: How to approach split-testing and avoid mistakes
A/B testing can be a powerful tool for optimizing your mobile app paywall. But if you're not careful, you can make mistakes that could undermine the effectiveness of your testing. In this guide, we'll explore common paywall A/B testing mistakes and how to avoid them.
Sergey Zubkov
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