Grow your app6 min read
How to sell your app for maximum value: Insights into what buyers want
How to sell an app in 2026? Learn expert tips, breaking down what boosts your app's valuation and what buyers look for in a deal.
Evelin Herrera
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Industry insights11 min read
In-app subscription benchmarks for Productivity apps
Productivity apps leads all categories at $46.97 average LTV — but direct buyers outperform trial users by $7.82. 2026 benchmarks for pricing, conversion, and retention from $3B in subscription revenue.
Victoria Kharlan
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Grow your app13 min read
Top 5 advanced mobile apps subscription metrics
Explore the top 5 advanced subscription metrics essential for mobile app success, and learn how to optimize your strategies for better user engagement and revenue growth.
Vitaly Davydov
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Industry insights14 min read
In-app subscription benchmarks for Health & Fitness apps
Health & Fitness apps leads all categories with $1.21 install LTV. 2026 benchmarks on pricing, trials, conversion, and plan mix — based on $3B in subscription revenue.
Victoria Kharlan
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Industry insights10 min read
Why your churn rate looks different depending on what you're measuring
Your churn rate changes based on plan type, trial vs. direct, and category. Data from 16,000+ apps shows how to read each dimension correctly.
Victoria Kharlan
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Industry insights12 min read
Weekly vs. monthly vs. annual: which plan type should you offer?
Weekly subscription plans now generate 55.5% of all app revenue. But the right subscription plan type depends on your category. Data from 16,000+ apps.
Victoria Kharlan
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How to sell your app for maximum value: Insights into what buyers want
In-app subscription benchmarks for Productivity apps
Top 5 advanced mobile apps subscription metrics
In-app subscription benchmarks for Health & Fitness apps
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Industry insights8 min read
What makes a subscription app successful in 2026?
95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026.
Victoria Kharlan
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Industry insights8 min read
The trial vs. direct question: what $3B in revenue says
Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps.
Victoria Kharlan
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Adapty updates10 min read
Best services for mobile app attribution and analytics to use in 2026
AppsFlyer, Amplitude, Firebase, Adjust, AppFollow and more. How not to get lost in mobile services? Which services your mobile app needs and how Adapty fits in.
Vitaly Davydov
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Grow your app21 min read
How do free apps make money?
Wondering how free apps make money? Explore how free apps monetize and turn "free" into a sustainable and profitable mobile app business model.
Adapty Team
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Industry insights10 min read
How much does a subscription app make?
58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data.
Victoria Kharlan
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Industry insights9 min read
94.5% of subscription revenue goes to 10% of apps. What the other 90% should do about it
The top 10% of apps capture 94.5% of all subscription revenue — up from 92.7% in 2023. Here's what the data says and what to do about it.
Victoria Kharlan
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