What Apple's Retention Messaging API puts on the Confirm Cancellation screen: message types, per-locale defaults, review rules, and the server Apple calls.
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
Paywall Builder covers one screen. The Flow & Paywall Builder covers the whole path from first open to first payment. Here is what changes and how to move.
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
In-app purchases (IAPs) are what users buy inside a mobile app: the four types, how they work, Apple and Google fees in 2026, and how to add them.
Apps that experiment earn 40x more revenue. But most teams still only test the paywall. Flow Builder ships the whole onboarding-to-paywall journey as one object.
The subscription growth newsletter
Apple's Retention Messaging API: the cancellation screen you can now write on
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
Paywall Builder vs Flow & Paywall Builder: onboarding and paywalls in one editor
Flow & Paywall Builder: onboarding and paywalls, no code
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At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps.
Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team.
Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter.
Adapty has won in the App Revenue Platform nomination at the App Growth Awards 2023! Let's have a look at what let our service stand out and win the hearts of numerous clients.
New paywall builder features, promo offers analytics, and more... Let’s dive into what’s new and how these updates can work for you!
Learn how to implement flutter in-app purchases with our comprehensive guide. Start monetizing your Flutter app today using built-in in-app purchase features.
Release notes and product news from Adapty: new features in the Flow & Paywall Builder, analytics and A/B testing, Apple Ads Manager, SDK releases and integrations, and the store platform changes we support as soon as Apple and Google ship them. Follow this section to see what's new in the dashboard and how to put each update to work in your app.
