Adapty updates19 min read
What are in-app purchases? Types, fees, and meaning (2026)
In-app purchases (IAPs) are what users buy inside a mobile app: the four types, how they work, Apple and Google fees in 2026, and how to add them.
Disha Sharma
ReadWhat’s new in Adapty: product updates and release notes
Adapty updates18 min read
How to master a case interview at Adapty
How the Adapty case interview works: what happens in the session, what we look for, where most candidates fail, and how to prepare for it. Written by our CEO.
Vitaly Davydov
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Adapty updates8 min read
Apple's Retention Messaging API: the cancellation screen you can now write on
What Apple's Retention Messaging API puts on the Confirm Cancellation screen: message types, per-locale defaults, review rules, and the server Apple calls.
Dalibor Vasic
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Adapty updates2 min read
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
Victoria Kharlan
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Adapty updates6 min read
Paywall Builder vs Flow & Paywall Builder: onboarding and paywalls in one editor
Paywall Builder covers one screen. The Flow & Paywall Builder covers the whole path from first open to first payment. Here is what changes and how to move.
Victoria Kharlan
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Adapty updates7 min read
Flow & Paywall Builder: onboarding and paywalls, no code
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
Victoria Kharlan
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What are in-app purchases? Types, fees, and meaning (2026)
How to master a case interview at Adapty
Apple's Retention Messaging API: the cancellation screen you can now write on
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
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Adapty updates12 min read
Flow & Paywall builder: Build onboarding and paywalls, ship them without a release
Apps that experiment earn 40x more revenue. But most teams still only test the paywall. Flow Builder ships the whole onboarding-to-paywall journey as one object.
Victoria Kharlan
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Adapty updates9 min read
How to run profitable ads for subscription apps?
At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps.
Dalibor Vasic
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Adapty updates11 min read
How to run paywall A/B testing without a growth team
Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team.
Liubov Karas
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Adapty updates8 min read
How subscription apps add 7% MRR by converting non-payers through AI-generated emails
Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter.
Liubov Karas
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Adapty updates7 min read
Adapty is a winner of the App Growth Awards 2023
Adapty has won in the App Revenue Platform nomination at the App Growth Awards 2023! Let's have a look at what let our service stand out and win the hearts of numerous clients.
Sergey Zubkov
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Adapty updates3 min read
Adapty updates in October: New paywall builder features, promo offers analytics, and more
New paywall builder features, promo offers analytics, and more... Let’s dive into what’s new and how these updates can work for you!
Adapty Team
ReadAdapty updates
Release notes and product news from Adapty: new features in the Flow & Paywall Builder, analytics and A/B testing, Apple Ads Manager, SDK releases and integrations, and the store platform changes we support as soon as Apple and Google ship them. Follow this section to see what’s new in the dashboard and how to put each update to work in your app.
