Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue

Victoria Kharlan
Victoria Kharlan
2 min read
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue

TL;DR:

We've teamed up with Neicon, a global performance marketing agency and official TikTok Creative Partner, to support app developers and publishers in Korea and Japan. Neicon now resells Adapty across both markets: subscription management, no-code paywall A/B testing, and consulting in your own language.

A local partner for Korea and Japan

Neicon, led by CEO Sunjin Lee, works with app teams across both countries. If you build apps in either market, you get Adapty's tools plus a team nearby who knows how things work where you are.

They can help you with:

  • Setting up in-app purchases and subscriptions on iOS and Android, with no backend work
  • Editing paywalls and running A/B tests without shipping a new app version
  • Making sense of your cohort data and LTV
  • Building subscription flows that work, without the trial and error

Neicon has run campaigns in more than 50 countries, so getting apps in front of people is familiar ground. With Adapty in the mix, they can stay with you after the install.

One team from install to renewal

Neicon now covers both sides of app growth: the marketing that brings users in, and the tools that turn those users into subscribers who stick around.

Sunjin Lee sees subscription revenue from active users as the core of the business now, with download growth on its own falling short. We agree. Neicon knows this market inside out and works closely with the developers who stand to gain most from good subscription tools.

What's next

Adapty and Neicon are planning tailored monetization consulting for apps in Korea and Japan, with joint activities on the way. If you're building in either market and want to grow your subscription revenue, now is a good time to get in touch.

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