Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
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Grow your app17 min read
Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Victoria Kharlan
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Grow your app10 min read
Black Friday for subscription apps: a segment-by-segment playbook
A segment-by-segment black Friday playbook for subscription apps. For new, freemium, churned, and current users, with offers and paywall examples
Victoria Kharlan
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Grow your app9 min read
Apple Search Ads guide for 2026: Best practices from beginner to expert
Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth.
Victoria Kharlan
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Grow your app11 min read
What 23 paywall tests in one month look like from the inside
Glam AI ran 23 paywall tests in July and shipped nine. Inside the decoy plan that lifted yearly conversion, the winner that died one screen over, and the price cut that sold nothing.
Victoria Kharlan
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Build & Integrate9 min read
How to monetize an app with virtual currencies
Monetize an app with credits: how grants and spending work, why credits need a backend, Apple's expiry rules, and what breaks after you launch.
Victoria Kharlan
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Grow your app18 min read
App Store custom product pages: how to use them in 2026
Custom product pages stopped being an ad tool when Apple opened them to organic search. What changed, and the keyword rule that decides whether they work.
Victoria Kharlan
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Grow your app15 min read
Apple Search Ads in 2026: cost, placements, and bidding
Learn how Apple Search Ads work: discover ad placements, pricing models, and bidding strategies to boost your app visibility and maximize ROI.
Victoria Kharlan
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Adapty updates2 min read
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
Victoria Kharlan
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Build & Integrate10 min read
Native paywall rendering: How it works and why we chose it
A developer's framework for choosing between native and WebView paywall rendering: latency, accessibility, platform fidelity, and what each trade-off actually costs.
Victoria Kharlan
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Adapty updates6 min read
Paywall Builder vs Flow & Paywall Builder: onboarding and paywalls in one editor
Paywall Builder covers one screen. The Flow & Paywall Builder covers the whole path from first open to first payment. Here is what changes and how to move.
Victoria Kharlan
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Adapty updates7 min read
Flow & Paywall Builder: onboarding and paywalls, no code
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
Victoria Kharlan
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Build & Integrate12 min read
Can you use Stripe for in-app purchases in 2026?
Cut your app fees in half. Learn how to use Stripe for in-app purchases and boost your revenue in 2026.
Victoria Kharlan
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