Apple Search Ads guide for 2026: Best practices from beginner to expert
9 min readRead
Author
64 posts
Latest posts
What 23 paywall tests in one month look like from the inside
11 min readRead
Also in
12 languagesAll posts
64 posts
Grow your app5 min read
How Japanese apps onboard users and how it differs from the West
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
Victoria Kharlan
Read
Adapty updates4 min read
Adapty updates in January: Web API, AI translation in Paywall Builder and new integrations
Track web purchases, auto-translate paywalls, and optimize subscriptions with Adapty updates in January. Smarter integrations, better insights, more growth.
Victoria Kharlan
Read
Grow your app2 min read
Paywall Newsletter #19
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Victoria Kharlan
Read
Grow your app6 min read
Navigating in-app subscription refunds, part 1
Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.
Victoria Kharlan
Read