How to monetize an app with virtual currencies
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App Store custom product pages: how to use them in 2026
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Grow your app11 min read
Hybrid monetization for subscription apps: When to monetize your non-paying users
Learn how to combine subscriptions with ads, in-app purchases, and other revenue streams. Explore hybrid monetization strategies, real-world examples, tools and best practices for subscription apps.
Victoria Kharlan
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Industry insights5 min read
Your toggle paywall is about to get rejected. Here's what you need to know
Developers are receiving identical rejections under Guideline 3.1.2 for toggle paywalls. Here’s why Apple cracked down and compliant alternatives.
Victoria Kharlan
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Grow your app12 min read
How to fund user acquisition without giving up equity
Compare 5 ways to fund mobile acquisition for mobile apps without selling equity. Learn when factoring, RBF, and debt beat VC for scaling user acquisition campaigns.
Victoria Kharlan
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Industry insights7 min read
9 subscription economy trends dominating 2026: The complete strategy guide
Explore key subscription economy trends and fatigue statistics shaping 2026. Learn how consumer behavior is shifting and what it means for your subscription business model.
Victoria Kharlan
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Grow your app13 min read
12 key app engagement metrics and how to improve them
Discover the 12 essential mobile app engagement metrics to track in 2026. Learn how to measure DAU/MAU, retention, LTV, and more, plus proven strategies to boost user engagement and drive revenue growth.
Victoria Kharlan
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Grow your app8 min read
App onboarding vs. app tutorials: One drives revenue, one doesn't
80% of subscription revenue comes from first paywalls. Learn how mobile app onboarding converts vs tutorials - with data from top subscription apps.
Victoria Kharlan
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Grow your app21 min read
How to build a referral program for your app
Learn how to build a mobile app referral program that drives growth. Discover strategies from Dropbox, Uber & Robinhood, plus step-by-step implementation tips.
Victoria Kharlan
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Adapty updates14 min read
How to design a paywall for iOS that converts — and doesn’t get your app rejected
Learn how to build a high-converting iOS paywall that passes App Store review. Real examples, best practices, and tools to test and improve.
Victoria Kharlan
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Grow your app20 min read
How to get more app reviews: 10 proven strategies
Learn proven strategies to get more app reviews and boost your App Store rankings. Discover timing tactics, automation tools, and review management best practices that drive downloads and revenue.
Victoria Kharlan
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Build & Integrate8 min read
App Store Small Business Program: Everything developers need to know in 2026
Save 15% on App Store fees with Apple's Small Business Program. Complete guide: eligibility, enrollment steps, and how to configure your Adapty analytics.
Victoria Kharlan
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Industry insights14 min read
WWDC25 summary: What Apple announced and what does it mean for app developers?
WWDC25: AI-powered App Store discovery, 100+ new analytics, on-device LLMs, and tools that will transform your app's growth. Here's what matters most.
Victoria Kharlan
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Build & Integrate8 min read
Native vs hybrid apps: Key differences
Explore native vs hybrid apps in depth. Learn how they differ in performance, UX, cost, and scalability to choose the right development approach.
Victoria Kharlan
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