How to monetize an app with virtual currencies
9 min readRead
Author
63 posts
Latest posts
App Store custom product pages: how to use them in 2026
18 min readRead
Also in
12 languagesAll posts
63 posts
Grow your app14 min read
How to fix your app onboarding flow (Real A/B test data inside)
Boost activation and stop losing users at onboarding. Discover 7 mobile app onboarding best practices, backed by real A/B test data from top converting apps.
Victoria Kharlan
Read
Grow your app11 min read
How to build app onboarding flows that convert?
Create an app onboarding flow that actually converts. 77% of users never return after 3 days, learn how to reduce drop off, build trust, and drive long term revenue.
Victoria Kharlan
Read
Grow your app11 min read
App pricing models: How to choose a price strategy for your app
Learn how app pricing models work, explore the most effective monetization strategies, and choose the right pricing model to grow revenue and retention.
Victoria Kharlan
Read
Build & Integrate5 min read
What does “Restore purchase” mean?
Learn what “Restore Purchase” means, how it works on iOS and Android, and why it’s critical for subscription apps.
Victoria Kharlan
Read
Adapty updates4 min read
Turn tomorrow’s revenue into today’s growth: Introducing Adapty Finance
Turn tomorrow's app revenue into today's growth capital with Adapty Finance. Get up to 85% of your earned App Store/Google Play revenue in 1-2 days. No debt, no equity risk.
Victoria Kharlan
Read
Adapty updates3 min read
Clearer docs, faster integrations: What’s new at Adapty
Adapty’s docs just got a major upgrade: clearer structure, platform-specific SDK guides, Quickstart steps, and LLM-ready pages for faster integrations.
Victoria Kharlan
Read
Industry insights8 min read
New U.S. ruling on external iOS payments
Apple can no longer charge fees on external iOS payments. Discover the opportunities, hidden costs, and strategic considerations for app developers.
Victoria Kharlan
Read
Grow your app19 min read
How to use TikTok ads for subscription apps?
TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.
Victoria Kharlan
Read
Grow your app7 min read
Navigating in-app subscription refunds, part 2
Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving.
Victoria Kharlan
Read
Grow your app6 min read
Navigating in-app subscription refunds, part 3
Refund Saver recovers 2-3% of lost revenue by winning 80% of disputes and cutting refund rates by 50%. Learn how it works—and why it pays for itself.
Victoria Kharlan
Read
Industry insights11 min read
Is Apple's new EU in-app purchase fee system more complex than ever?
Apple replaced its €0.50 in-app purchase fee with a complex multi-tier system (2-13%) to comply with EU rules. Should developers switch? Full breakdown.
Victoria Kharlan
Read
Grow your app5 min read
How Japanese apps onboard users and how it differs from the West
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
Victoria Kharlan
Read