Apple Search Ads guide for 2026: Best practices from beginner to expert
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What 23 paywall tests in one month look like from the inside
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Adapty updates12 min read
Flow & Paywall builder: Build onboarding and paywalls, ship them without a release
Apps that experiment earn 40x more revenue. But most teams still only test the paywall. Flow Builder ships the whole onboarding-to-paywall journey as one object.
Victoria Kharlan
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Industry insights11 min read
In-app subscription benchmarks for Utilities apps
Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue.
Victoria Kharlan
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Industry insights13 min read
In-app subscription benchmarks for Photo & Video apps
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Victoria Kharlan
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Industry insights12 min read
In-app subscription benchmarks for Graphics & Design apps
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY.
Victoria Kharlan
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Grow your app17 min read
Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Victoria Kharlan
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Industry insights5 min read
What Google Play's new billing rules mean for subscriptions
Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off.
Victoria Kharlan
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Industry insights16 min read
In-app subscription benchmarks for Lifestyle apps
Lifestyle has the highest revenue concentration of any App Store category. Here's what data says about LTV, pricing, trials, and paywalls for Lifestyle apps.
Victoria Kharlan
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Industry insights13 min read
In-app subscription benchmarks for Education apps
LTV, pricing, trial conversion, and retention benchmarks for Education apps — drawn from Adapty's SOIS 2026 report covering $3B in subscription revenue across 16,000+ apps.
Victoria Kharlan
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Adapty updates13 min read
What Adapty shipped in Q1 2026: the features that change how you grow
What shipped in Q1: a Developer CLI for scriptable setup, Autopilot geo-pricing across 5 markets, Apple Ads Market Intelligence, and Adapty UA attribution — less manual work across the board.
Victoria Kharlan
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Grow your app9 min read
Your onboarding is never finished — here's how high-performing teams treat it
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
Victoria Kharlan
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Grow your app9 min read
Why 45% of users delete your app in 24 hours — and how onboarding can save you
45% of users delete apps within 24 hours. Learn how smarter onboarding, better permission timing, and clear value messaging reduce day-1 churn.
Victoria Kharlan
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Industry insights10 min read
In-app subscription benchmarks for Entertainment apps
Entertainment apps average $0.59 install LTV and 19.1% trial-to-paid conversion — the lowest of any category. Here's what the data says about pricing, trials, and Android.
Victoria Kharlan
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