Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
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65 posts
Grow your app20 min read
The conversion formula: a CRO playbook for subscription apps
A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow & Paywall Builder.
Victoria Kharlan
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Grow your app16 min read
Creative-funnel match: Why your ads and your onboarding need to tell the same story
Under Meta's Andromeda, the creative selects the audience, and the funnel reveals who it was. Most teams aren't reading both. Here's how to build a creative funnel consistently.
Victoria Kharlan
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Adapty updates12 min read
Flow & Paywall builder: Build onboarding and paywalls, ship them without a release
Apps that experiment earn 40x more revenue. But most teams still only test the paywall. Flow Builder ships the whole onboarding-to-paywall journey as one object.
Victoria Kharlan
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Industry insights11 min read
In-app subscription benchmarks for Utilities apps
Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue.
Victoria Kharlan
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Industry insights13 min read
In-app subscription benchmarks for Photo & Video apps
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Victoria Kharlan
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Industry insights12 min read
In-app subscription benchmarks for Graphics & Design apps
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY.
Victoria Kharlan
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Industry insights5 min read
What Google Play's new billing rules mean for subscriptions
Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off.
Victoria Kharlan
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Industry insights16 min read
In-app subscription benchmarks for Lifestyle apps
Lifestyle has the highest revenue concentration of any App Store category. Here's what data says about LTV, pricing, trials, and paywalls for Lifestyle apps.
Victoria Kharlan
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Industry insights13 min read
In-app subscription benchmarks for Education apps
LTV, pricing, trial conversion, and retention benchmarks for Education apps — drawn from Adapty's SOIS 2026 report covering $3B in subscription revenue across 16,000+ apps.
Victoria Kharlan
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Adapty updates13 min read
What Adapty shipped in Q1 2026: the features that change how you grow
What shipped in Q1: a Developer CLI for scriptable setup, Autopilot geo-pricing across 5 markets, Apple Ads Market Intelligence, and Adapty UA attribution — less manual work across the board.
Victoria Kharlan
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Grow your app9 min read
Your onboarding is never finished — here's how high-performing teams treat it
Apps that test onboarding monthly see 10-20% conversion lifts. Learn testing strategies, localization tactics, and optimization frameworks from growth teams.
Victoria Kharlan
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Grow your app9 min read
Why 45% of users delete your app in 24 hours — and how onboarding can save you
45% of users delete apps within 24 hours. Learn how smarter onboarding, better permission timing, and clear value messaging reduce day-1 churn.
Victoria Kharlan
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