How to monetize an app with virtual currencies
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App Store custom product pages: how to use them in 2026
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Industry insights10 min read
Why your churn rate looks different depending on what you're measuring
Your churn rate changes based on plan type, trial vs. direct, and category. Data from 16,000+ apps shows how to read each dimension correctly.
Victoria Kharlan
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Industry insights12 min read
Weekly vs. monthly vs. annual: which plan type should you offer?
Weekly subscription plans now generate 55.5% of all app revenue. But the right subscription plan type depends on your category. Data from 16,000+ apps.
Victoria Kharlan
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Industry insights8 min read
What makes a subscription app successful in 2026?
95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026.
Victoria Kharlan
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Industry insights8 min read
The trial vs. direct question: what $3B in revenue says
Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps.
Victoria Kharlan
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Industry insights10 min read
How much does a subscription app make?
58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data.
Victoria Kharlan
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Industry insights9 min read
94.5% of subscription revenue goes to 10% of apps. What the other 90% should do about it
The top 10% of apps capture 94.5% of all subscription revenue — up from 92.7% in 2023. Here's what the data says and what to do about it.
Victoria Kharlan
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Industry insights9 min read
Which app markets are growing fastest in 2026?
Japan, Mexico, and Turkey are the fastest-growing app markets in 2026. Full regional breakdown based on $3B in subscription revenue data.
Victoria Kharlan
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Industry insights16 min read
What does a high-performing paywall look like in 2026?
Data from 16,000+ apps reveals what separates high-converting paywalls from the rest — plan type, trial setup, pricing, placement, and what to test first.
Victoria Kharlan
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Industry insights14 min read
State of in-app subscriptions 2026: Key findings on app monetization
Weekly plans now drive 55% of app revenue. Trials hurt LTV in 4 out of 8 categories. Here's what SOIS 2026 data from thousands of apps actually tells you.
Victoria Kharlan
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Grow your app12 min read
How to analyze and optimize Apple Search Ads in 2026?
Learn how to analyze and optimize Apple Search Ads in 2026 with proven strategies, tools, and tips to boost conversions and maximize ROI.
Victoria Kharlan
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Grow your app9 min read
Apple Search Ads guide for 2026: Best practices from beginner to expert
Discover the best Apple Search Ads practices for 2026. This step-by-step guide covers placements, targeting, bidding, creatives, and optimization tips to boost your app's growth.
Victoria Kharlan
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Grow your app10 min read
AI for mobile growth in 2026: Use cases and trends
Discover how AI is transforming mobile growth in 2026 — from automated pricing experiments and creative testing to trend detection. Learn what actually works and how to close the MRR gap.
Victoria Kharlan
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