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Paywall Newsletter #19

Victoria Kharlan

January 30, 2025

3 min read

Content

paywall-newsletter-19

It’s the 19th issue of the Paywall Newsletter!

This month, we’re exploring the paywalls of App Store Awards finalists.

Introducing Murat - Indie App Marketing Consultant, DevRel at Adapty

We handpicked five paywalls from different categories, each with an MRR between $10K and $600K. Murat breaks down their strengths and key takeaways.

BetterSleep: Relax and Sleep

MRR $600k
Health & Fitness 

Bettersleep 1

What stands out:

Users know exactly when their trial ends — this builds trust.

  • A free trial paired with an annual discount to drive conversions.
  • Highlighting immediate, tangible outcomes like better sleep and relaxation. 

Takeaway: Keep it calm, keep it clear, and always show users what they’re getting upfront.

Flighty – Live Flight Tracker

MRR $600k
Travel 

Flighty 2
Flighty paywall 1

Their strategy:

  • Unique features like unlimited historical flight data, presented as a premium benefit.
  • Subtle but effective savings cues like “Save 75%” for annual plans.

Takeaway: Unique value propositions deserve the spotlight — make them hard to miss.

Travel Planner Guide: Tripsy

MRR $50k
Travel 

Tripsy
Tripsy paywall

What’s working:

  • A clean paywall showcasing three product options.
  • Smart pricing strategy — breaking costs down into weekly comparisons makes decisions easier.
  • The “What’s included” reveals a detailed feature list, ensuring users know exactly what they’re getting.

Takeaway: The clearer the offer, the easier the conversion. Show value upfront.

LookUp: English Dictionary

MRR 10k
Reference

LookUp 1
LookUp paywall 1

What’s working:

  • The free trial and yearly cost are displayed upfront, so users know exactly what they’re signing up for.
  • Eye-catching word cards make learning feel fun and premium.

Takeaway: Pair engaging visuals with clear, user-focused messaging to stand out and convert.

Learn English: EF Hello Ingles

MRR $100k
Education

EF hello
EF hello paywall

What’s working:

  • Personalization with an AI tutor, making the offer feel tailored to the user.
  • Emotional testimonials that build trust and highlight real results.

Takeaway: Add a human touch to your paywalls to create stronger emotional connections.

That’s all for now! 

Keep experimenting, keep growing.

See you next month!

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