Industry insights5 min read
Apple Ads install-to-paid rate benchmarks 2026
Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours.
Dalibor Vasic
ReadIn-app subscription benchmarks and market data
Industry insights7 min read
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Dalibor Vasic
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Industry insights5 min read
What Google Play's new billing rules mean for subscriptions
Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off.
Victoria Kharlan
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Industry insights6 min read
Do Apple Ads custom product pages work? Data from 1M+ ad groups
Custom Product Pages lift Apple Ads downloads 23% on the same spend. The 2026 data on how CPPs work, when they don't, and how to set them up.
Dalibor Vasic
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Industry insights8 min read
Apple Ads benchmarks by niche: why category benchmarks aren't enough
Two apps in one App Store category can differ by 12.7× in CPA. See Apple Ads benchmarks by niche to learn what to benchmark against instead.
Dalibor Vasic
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Industry insights7 min read
Does paywall personalization work for Apple Ads? Real data from 1M+ ad groups
Paywall personalization lifts Apple Ads ROAS by 82% by day 92. Check the data from 8K apps on what works, when it doesn't, and how to set it up.
Dalibor Vasic
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Apple Ads install-to-paid rate benchmarks 2026
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
What Google Play's new billing rules mean for subscriptions
Do Apple Ads custom product pages work? Data from 1M+ ad groups
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Industry insights8 min read
How to lower Apple Ads CPA: diagnostic guide for 2026
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
Dalibor Vasic
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Industry insights18 min read
Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
Dalibor Vasic
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Industry insights11 min read
WWDC26 for subscription apps: What’s new
Siri AI, Retention Messaging out of beta, new subscription types, App Store visual placements. Everything from WWDC26 that matters for subscription apps.
Liubov Karas
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Industry insights6 min read
Apple 12-month commitment subscriptions: What developers need to know
Monthly billing with a 12-month commitment subscription — available worldwide except the US. Here's what developers need to know before iOS 26.5 ships.
Liubov Karas
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Industry insights12 min read
In-app subscription benchmarks for Graphics & Design apps
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY.
Victoria Kharlan
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Industry insights13 min read
In-app subscription benchmarks for Photo & Video apps
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Victoria Kharlan
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