Apple shipped a new Apple Ads Platform API: Search Popularity, Keyword Suggestions, Change History and ads on Apple Maps. What changed, what breaks, and when the old API dies.
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours.
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Apple released the Apple Ads Platform API. What does it mean?
Apple Ads Is Coming for Your Organic Traffic
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
How to lower Apple Ads CPA: diagnostic guide for 2026
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Two apps in one App Store category can differ by 12.7× in CPA. See Apple Ads benchmarks by niche to learn what to benchmark against instead.
Custom Product Pages lift Apple Ads downloads 23% on the same spend. The 2026 data on how CPPs work, when they don't, and how to set them up.
Apple Ads converts 2.1× better than other paid channels, but it can't scale like Meta. See when to use Apple Ads, Google, and Meta, and how to split budgets.
Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue.
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY.
Benchmarks and market analysis for the subscription app economy: conversion, trial and renewal rates, LTV and pricing by category and country, plus the Apple and Google platform changes that move those numbers. The data comes from Adapty's annual State of In-App Subscriptions research and anonymized revenue across 30,000+ apps, so you can compare your app with the market rather than with anecdotes.
