Industry insights8 min read
What makes a subscription app successful in 2026?
95% of subscription revenue goes to the top 10% of apps. Data from 16,000+ apps reveals the 3 myths holding most subscription apps back in 2026.
Victoria Kharlan
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Industry insights8 min read
The trial vs. direct question: what $3B in revenue says
Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps.
Victoria Kharlan
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Industry insights10 min read
How much does a subscription app make?
58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data.
Victoria Kharlan
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Industry insights9 min read
94.5% of subscription revenue goes to 10% of apps. What the other 90% should do about it
The top 10% of apps capture 94.5% of all subscription revenue — up from 92.7% in 2023. Here's what the data says and what to do about it.
Victoria Kharlan
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Industry insights9 min read
Which app markets are growing fastest in 2026?
Japan, Mexico, and Turkey are the fastest-growing app markets in 2026. Full regional breakdown based on $3B in subscription revenue data.
Victoria Kharlan
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Industry insights16 min read
What does a high-performing paywall look like in 2026?
Data from 16,000+ apps reveals what separates high-converting paywalls from the rest — plan type, trial setup, pricing, placement, and what to test first.
Victoria Kharlan
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What makes a subscription app successful in 2026?
The trial vs. direct question: what $3B in revenue says
How much does a subscription app make?
94.5% of subscription revenue goes to 10% of apps. What the other 90% should do about it
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Industry insights14 min read
State of in-app subscriptions 2026: Key findings on app monetization
Weekly plans now drive 55% of app revenue. Trials hurt LTV in 4 out of 8 categories. Here's what SOIS 2026 data from thousands of apps actually tells you.
Victoria Kharlan
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Industry insights12 min read
How in-app events block Apple's new search ad placements from stealing your organic traffic
Apple's new Search Results ad placements go global March 17. Apps with active in-app events physically block the second ad slot for returning users — here's the mechanic and how to use it.
Mykola Martynovets
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Industry insights5 min read
Your toggle paywall is about to get rejected. Here's what you need to know
Developers are receiving identical rejections under Guideline 3.1.2 for toggle paywalls. Here’s why Apple cracked down and compliant alternatives.
Victoria Kharlan
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Industry insights7 min read
9 subscription economy trends dominating 2026: The complete strategy guide
Explore key subscription economy trends and fatigue statistics shaping 2026. Learn how consumer behavior is shifting and what it means for your subscription business model.
Victoria Kharlan
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Industry insights12 min read
15 mobile app development trends to follow in 2026
What category or market should you focus on in 2026? Read our latest trends report to find out.
Ilia Lotarev
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Industry insights11 min read
Alternative payments in the App Store: All you need to know
How the 2025 Epic v. Apple ruling and EU Digital Markets Act reshaped App Store alternative payments — current rules, fees, and implementation guidance by region.
Murat Menzilci
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