Industry insights9 min read
Which app markets are growing fastest in 2026?
Japan, Mexico, and Turkey are the fastest-growing app markets in 2026. Full regional breakdown based on $3B in subscription revenue data.
Victoria Kharlan
ReadIn-app subscription benchmarks and market data
Industry insights16 min read
What does a high-performing paywall look like in 2026?
Data from 16,000+ apps reveals what separates high-converting paywalls from the rest — plan type, trial setup, pricing, placement, and what to test first.
Victoria Kharlan
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Industry insights14 min read
State of in-app subscriptions 2026: Key findings on app monetization
Weekly plans now drive 55% of app revenue. Trials hurt LTV in 4 out of 8 categories. Here's what SOIS 2026 data from thousands of apps actually tells you.
Victoria Kharlan
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Industry insights12 min read
How in-app events block Apple's new search ad placements from stealing your organic traffic
Apple's new Search Results ad placements go global March 17. Apps with active in-app events physically block the second ad slot for returning users — here's the mechanic and how to use it.
Mykola Martynovets
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Industry insights7 min read
Apple Ads Is Coming for Your Organic Traffic
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
Mykola Martynovets
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Industry insights5 min read
Your toggle paywall is about to get rejected. Here's what you need to know
Developers are receiving identical rejections under Guideline 3.1.2 for toggle paywalls. Here’s why Apple cracked down and compliant alternatives.
Victoria Kharlan
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Which app markets are growing fastest in 2026?
What does a high-performing paywall look like in 2026?
State of in-app subscriptions 2026: Key findings on app monetization
How in-app events block Apple's new search ad placements from stealing your organic traffic
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Industry insights7 min read
9 subscription economy trends dominating 2026: The complete strategy guide
Explore key subscription economy trends and fatigue statistics shaping 2026. Learn how consumer behavior is shifting and what it means for your subscription business model.
Victoria Kharlan
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Industry insights9 min read
State of in-app subscriptions 2025: everything you need to know in 10 minutes
The 2025 in-app subscriptions market in 10 minutes — key findings from $1.9B in revenue across 11,000+ apps: weekly plans, pricing trends, and what's driving growth.
Aleksandr Samoilenko
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Industry insights11 min read
Is Apple's new EU in-app purchase fee system more complex than ever?
Apple replaced its €0.50 in-app purchase fee with a complex multi-tier system (2-13%) to comply with EU rules. Should developers switch? Full breakdown.
Victoria Kharlan
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Industry insights14 min read
WWDC25 summary: What Apple announced and what does it mean for app developers?
WWDC25: AI-powered App Store discovery, 100+ new analytics, on-device LLMs, and tools that will transform your app's growth. Here's what matters most.
Victoria Kharlan
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Industry insights8 min read
New U.S. ruling on external iOS payments
Apple can no longer charge fees on external iOS payments. Discover the opportunities, hidden costs, and strategic considerations for app developers.
Victoria Kharlan
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Industry insights12 min read
WWDC24: What’s new for app developers?
View WWDC24 highlights regarding mobile apps, in-app subscriptions, and marketing: Swift 6, Xcode 16, StoreKit, Localization, App Store Connect.
Sergey Zubkov
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