Trials lift LTV in Utilities and Health & Fitness. In Productivity, direct buyers are worth 16% more. Data from $3B in subscription revenue across 16,000+ apps.
58% of new subscription apps earn under $1K/year. Here's what the full revenue distribution looks like — by category, platform, and app type. Based on $3B in real data.
The top 10% of apps capture 94.5% of all subscription revenue — up from 92.7% in 2023. Here's what the data says and what to do about it.
Japan, Mexico, and Turkey are the fastest-growing app markets in 2026. Full regional breakdown based on $3B in subscription revenue data.
Data from 16,000+ apps reveals what separates high-converting paywalls from the rest — plan type, trial setup, pricing, placement, and what to test first.
Weekly plans now drive 55% of app revenue. Trials hurt LTV in 4 out of 8 categories. Here's what SOIS 2026 data from thousands of apps actually tells you.
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The trial vs. direct question: what $3B in revenue says
How much does a subscription app make?
94.5% of subscription revenue goes to 10% of apps. What the other 90% should do about it
Which app markets are growing fastest in 2026?
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Apple's new Search Results ad placements go global March 17. Apps with active in-app events physically block the second ad slot for returning users — here's the mechanic and how to use it.
Developers are receiving identical rejections under Guideline 3.1.2 for toggle paywalls. Here’s why Apple cracked down and compliant alternatives.
Explore key subscription economy trends and fatigue statistics shaping 2026. Learn how consumer behavior is shifting and what it means for your subscription business model.
What category or market should you focus on in 2026? Read our latest trends report to find out.
How the 2025 Epic v. Apple ruling and EU Digital Markets Act reshaped App Store alternative payments — current rules, fees, and implementation guidance by region.
WWDC25: AI-powered App Store discovery, 100+ new analytics, on-device LLMs, and tools that will transform your app's growth. Here's what matters most.
