Blog/Industry insights

In-app subscription benchmarks and market data

June 29, 2026·8 min read

Apple ads vs other paid channels: when to use which in 2026

Apple Ads converts 2.1× better than other paid channels, but it can't scale like Meta. See when to use Apple Ads, Google, and Meta, and how to split budgets.

Dalibor Vasic

Industry insights8 min read

Google I/O 2024 updates: What's new for in-app subscriptions?

Check the most timportant in-app subscription updates from Google I/O 2024. New features in Google Play Market for developers and marketers.

Sergey ZubkovJun 3, 2024

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Industry insights12 min read

New App Store business terms for the EU: To adopt or not to adopt?

We’ve analyzed the new App Store terms for the EU and found out which conditions will be the most profitable for the EU developers.

Sergey ZubkovMar 14, 2024

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Industry insights11 min read

Alternative payments in the App Store: All you need to know

How the 2025 Epic v. Apple ruling and EU Digital Markets Act reshaped App Store alternative payments — current rules, fees, and implementation guidance by region.

Murat MenzilciJan 18, 2024

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Industry insights3 min read

App Store Awards 2023: Top 15 finalists and their paywall strategies

Unveil the secrets behind the success of the App Store Awards 2023 winners. Discover how these leading apps utilize paywalls to enhance user experience and drive revenue. Learn from the best in the industry and see what sets these award-winning apps apart.

Sergey ZubkovNov 17, 2023

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Industry insights18 min read

SKAdNetwork 4.0 guide: Apple’s attribution API

A complete guide to SKAdNetwork 4.0 — Apple's privacy-driven attribution framework for iOS ad campaigns. How it works, why it matters post-IDFA, and how to use it effectively.