Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple…
A complete step-by-step guide on how to implement in-app subscriptions in a Google Play app, how to configure Android iap and add them to the project.
Monetize an app with credits: how grants and spending work, why credits need a backend, Apple's expiry rules, and what breaks after you launch.
How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns.
Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps.
App Store keyword research shows where competitors appear by keyword, but not bids or budgets. Learn the practical workflow and where the data limits stop.
The subscription growth newsletter
App Store screenshots best practices that survive a test
Android in-app purchases: Google Play Billing tutorial 2026
How to monetize an app with virtual currencies
How to create a paywall with Adapty?
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Apple Ads keyword automation: protect spend, move search terms, and make small bid changes with clear limits—while keeping strategy and relevance manual.
Custom product pages stopped being an ad tool when Apple opened them to organic search. What changed, and the keyword rule that decides whether they work.
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
Discover the latest guidelines for App Store screenshot sizes, dimensions and requirements for 2026. Ensure your app stands out with optimized visuals that meet the current standards for Apple's App Store. Learn essential tips and best practices for creating compelling screenshots that capture your iOS app's essence and attract more downloads.
Discover the key distinctions between ASO (App Store Optimization) and SEO (Search Engine Optimization) in the realm of app promotion. Understand the unique strategies, tools, and metrics involved in both ASO and SEO to effectively enhance your app's discoverability and drive more organic traffic.
Learn how Apple Search Ads work: discover ad placements, pricing models, and bidding strategies to boost your app visibility and maximize ROI.
