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Flow & Paywall Builder: onboarding and paywalls, no code
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
Victoria Kharlan
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Can you use Stripe for in-app purchases in 2026?
Cut your app fees in half. Learn how to use Stripe for in-app purchases and boost your revenue in 2026.
Victoria Kharlan
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How much does an app make: Adapty's ultimate app revenue & VAT guide
Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction
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Build & Integrate22 min read
The guide to iOS in-app purchases: Build apps with StoreKit 2
This comprehensive tutorial provides iOS developers with everything they need to know about in-app purchases. Learn about the different types of in-app purchases, how to set them up, best practices for pricing and offering free trials, and how to handle refunds. Gain the knowledge you need to successfully integrate in-app purchases into your iOS app.
Anton Kondrashov
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Adapty updates19 min read
What are in-app purchases? Types, fees, and meaning (2026)
In-app purchases (IAPs) are what users buy inside a mobile app: the four types, how they work, Apple and Google fees in 2026, and how to add them.
Disha Sharma
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The conversion formula: a CRO playbook for subscription apps
A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow & Paywall Builder.
Victoria Kharlan
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Flow & Paywall Builder: onboarding and paywalls, no code
Can you use Stripe for in-app purchases in 2026?
How much does an app make: Adapty's ultimate app revenue & VAT guide
The guide to iOS in-app purchases: Build apps with StoreKit 2
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Grow your app16 min read
Creative-funnel match: Why your ads and your onboarding need to tell the same story
Under Meta's Andromeda, the creative selects the audience, and the funnel reveals who it was. Most teams aren't reading both. Here's how to build a creative funnel consistently.
Victoria Kharlan
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Adapty updates12 min read
Flow & Paywall builder: Build onboarding and paywalls, ship them without a release
Apps that experiment earn 40x more revenue. But most teams still only test the paywall. Flow Builder ships the whole onboarding-to-paywall journey as one object.
Victoria Kharlan
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Adapty updates9 min read
How to run profitable ads for subscription apps?
At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps.
Dalibor Vasic
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Industry insights7 min read
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Dalibor Vasic
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Industry insights8 min read
How to lower Apple Ads CPA: diagnostic guide for 2026
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
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Industry insights18 min read
Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
Dalibor Vasic
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