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How to run paywall A/B testing without a growth team
Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team.
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How to increase LTV and ROI from in-app traffic: Performance marketing strategies
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
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Grow your app8 min read
You're profitable on paper. So why is your UA budget still capped?
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
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Industry insights6 min read
Apple 12-month commitment subscriptions: What developers need to know
Monthly billing with a 12-month commitment subscription — available worldwide except the US. Here's what developers need to know before iOS 26.5 ships.
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Web paywalls on iOS, one year in: What the data says about app-to-web in 2026
A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Victoria Kharlan
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Adapty updates8 min read
How subscription apps add 7% MRR by converting non-payers through AI-generated emails
Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter.
Liubov Karas
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Build & Integrate20 min read
10 AI app builders ranked by what they actually build
Compare the 10 best AI app builders of 2026 — Lovable, Cursor, Replit, v0, Bolt, and more. Features, pricing, pros, cons, plus AI paywalls for mobile apps.
Adapty Team
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Industry insights5 min read
What Google Play's new billing rules mean for subscriptions
Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off.
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The 12 questions I get asked most about paid user acquisition for apps
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How to set up email marketing for a subscription app from scratch
The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences.
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How to collect emails in your mobile app without killing conversion
How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan.
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WWDC26 for subscription apps: What’s new
Siri AI, Retention Messaging out of beta, new subscription types, App Store visual placements. Everything from WWDC26 that matters for subscription apps.
Liubov Karas
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