Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY.
Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team.
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
Monthly billing with a 12-month commitment subscription — available worldwide except the US. Here's what developers need to know before iOS 26.5 ships.
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In-app subscription benchmarks for Photo & Video apps
In-app subscription benchmarks for Graphics & Design apps
How to run paywall A/B testing without a growth team
How to increase LTV and ROI from in-app traffic: Performance marketing strategies
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A year after Apple was forced to allow external payments on iOS, three Adapty apps tested App-to-web paywalls and got three different verdicts. Here's the data.
Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter.
Compare the 10 best AI app builders of 2026 — Lovable, Cursor, Replit, v0, Bolt, and more. Features, pricing, pros, cons, plus AI paywalls for mobile apps.
Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off.
Meta Ads for apps, answered: campaign setup, attribution gaps, creative lifespan, scaling, and how to tell when your numbers are actually real.
The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences.
