Industry insights18 min read
Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
Dalibor Vasic
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Industry insights5 min read
Apple Ads install-to-paid rate benchmarks 2026
Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours.
Dalibor Vasic
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Industry insights8 min read
Apple Ads benchmarks by niche: why category benchmarks aren't enough
Two apps in one App Store category can differ by 12.7× in CPA. See Apple Ads benchmarks by niche to learn what to benchmark against instead.
Dalibor Vasic
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Industry insights6 min read
Do Apple Ads custom product pages work? Data from 1M+ ad groups
Custom Product Pages lift Apple Ads downloads 23% on the same spend. The 2026 data on how CPPs work, when they don't, and how to set them up.
Dalibor Vasic
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Grow your app6 min read
How long until Apple Ads are profitable? A payback guide for 2026
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
Dalibor Vasic
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Industry insights8 min read
Apple ads vs other paid channels: when to use which in 2026
Apple Ads converts 2.1× better than other paid channels, but it can't scale like Meta. See when to use Apple Ads, Google, and Meta, and how to split budgets.
Dalibor Vasic
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Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Apple Ads install-to-paid rate benchmarks 2026
Apple Ads benchmarks by niche: why category benchmarks aren't enough
Do Apple Ads custom product pages work? Data from 1M+ ad groups
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Industry insights11 min read
In-app subscription benchmarks for Utilities apps
Utilities apps lead all categories in 12-month trial LTV. Full 2026 benchmarks on pricing, trials, plan type, and regional data from $3B in subscription revenue.
Victoria Kharlan
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Industry insights13 min read
In-app subscription benchmarks for Photo & Video apps
Benchmarks for Photo & Video app subscriptions — LTV, pricing, refund rates, conversion, and paywall strategy. Based on $3B in revenue across 16,000+ apps.
Victoria Kharlan
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Industry insights12 min read
In-app subscription benchmarks for Graphics & Design apps
Graphics & Design direct buyers out-earn trial users, and AI apps in the category grew 202% YoY.
Victoria Kharlan
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Adapty updates11 min read
How to run paywall A/B testing without a growth team
Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team.
Liubov Karas
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Grow your app7 min read
How to increase LTV and ROI from in-app traffic: Performance marketing strategies
Performance marketing strategies for mobile apps — how UA managers increase LTV and ROI from in-app traffic with revenue-event optimization.
Adapty Team
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Grow your app8 min read
You're profitable on paper. So why is your UA budget still capped?
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
Liubov Karas
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