Everything you need to grow your subscription app

October 8, 2026·5 min read

Same budget, higher-LTV users: Signal engineering on Meta Ads

Meta treated every trial as equal. Weighting trial values by LTV moved delivery toward older users and tripled their paid subscriptions, with the same spend.

Murat MenzilciApp Growth Expert, Building Adapty Attribution

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All categories Grow your app Build & Integrate Industry insights Adapty updates

Industry insights5 min read

Mobile app subscriptions in 2023: Market trends and monetization strategies in the US

Take a look at the comprehensive report on the state of in-app subscriptions in 2023 in the US. Discover the latest trends, strategies, and insights.

Sergey ZubkovAug 4, 2023

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Grow your app5 min read

Paywall Newsletter #12

In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions!

Nadya PominovaAug 1, 2023

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Grow your app17 min read

What is cannibalization in ASO and how to accurately measure it?

Dive into the concept of ASO cannibalization, learn how it impacts your app's performance, and discover precise measurement methods with Adapty!

Laiba TariqJul 31, 2023

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Grow your app6 min read

Paywall Newsletter #11

The 11th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights

Nadya PominovaJul 14, 2023

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Adapty updates4 min read

June updates: LTV chart, paywall builder for Flutter and React Native, & more

Brand new LTV chart, paywall builder for Flutter and React Native, Observer mode for StoreKit 2, and more.

Sergey ZubkovJul 5, 2023

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Grow your app6 min read

How to predict revenue and LTV of your subscription-based app

Our prediction model will give you an accurate insight of the revenue and LTV your user cohort will have in 3, 6, 9, and 12 months!

Sergey ZubkovJun 30, 2023

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Mobile app subscriptions in 2023: Market trends and monetization strategies in the US

Paywall Newsletter #12

What is cannibalization in ASO and how to accurately measure it?

Paywall Newsletter #11

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Grow your app15 min read

ASO metrics and KPIs: How to measure your app’s success

Discover the essential ASO metrics and KPIs to gauge your app's success. Track rankings, conversion rates, and more for effective ASO and improved downloads!

Ilia LotarevJun 28, 2023

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Grow your app16 min read

App Store screenshots: best practices

App Store screenshots play a critical role in the success of your mobile app. In this guide, we'll provide tips and tricks to optimize your app's screenshots and increase downloads

Ilia LotarevJun 26, 2023

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Industry insights6 min read

WWDC 23 – What’s new for mobile subscriptions?

We've gathered all the most interesting updates from WWDC 23 concerning mobile subscriptions. Check out the highlights with Adapty.

Sergey ZubkovJun 17, 2023

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Adapty updates2 min read

May updates: predictive cohort analytics, event feed improvement, and more

May updates for Adapty inlcude predictions in cohorts, event feed updates, and introductory offers eligibility for StoreKit 2.

Maya ShamrayJun 12, 2023

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Grow your app17 min read

How to improve your app ratings and reviews?

Discover proven strategies to increase positive app ratings and reviews, reduce poor feedback, and respond to reviews so they get you even more downloads!