Explore key steps to creating a stellar development team for your mobile app startup. Dive into hiring strategies, roles, and collaboration tips for a successful app launch.
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Why localizing a mobile app is more than translating text — the core elements (text, dates, UI, regulations, marketing) and the business benefits of going global the right way.
A complete guide to SKAdNetwork 4.0 — Apple's privacy-driven attribution framework for iOS ad campaigns. How it works, why it matters post-IDFA, and how to use it effectively.
Adapty updates in September: Paywall Builder 2.0 with fresh templates and more tools, improved localizations, new flitering and grouping for metrics
Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
The subscription growth newsletter
How to build a mobile app development team?
5-step process for success in scaling paid UA
Why do you need to localize your mobile app?
SKAdNetwork 4.0 guide: Apple’s attribution API
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Security alert digest
Adapty updates in August: Meeet SDK 2.6.2 and other minor technical updates, such as new URL fields for Webhook sandbox, member settings update, and more.
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.
Increase customer engagement with the help of iOS in-app events.
Learn how to run A/B tests for onboarding screens with Adapty. Change images, colors, text, button shapes - anything with the help of remote config.
Adapty updates in July: Placements 2.0, support of Goolge Play Billing Library 5 & 6, store commission and taxes visualization in charts, and more.
Learn about the top 10 mistakes developers and marketers make n mobile user acquisition.
