A complete guide to SKAdNetwork 4.0 — Apple's privacy-driven attribution framework for iOS ad campaigns. How it works, why it matters post-IDFA, and how to use it effectively.
Adapty updates in September: Paywall Builder 2.0 with fresh templates and more tools, improved localizations, new flitering and grouping for metrics
Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
Adapty updates in August: Meeet SDK 2.6.2 and other minor technical updates, such as new URL fields for Webhook sandbox, member settings update, and more.
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.
Increase customer engagement with the help of iOS in-app events.
The subscription growth newsletter
SKAdNetwork 4.0 guide: Apple’s attribution API
September updates: Paywall Builder 2.0, localization, and more
ROI vs ROAS: Which metric is best for your mobile app
August updates: Adapty SDK 2.6.2 and other improvements
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Learn how to run A/B tests for onboarding screens with Adapty. Change images, colors, text, button shapes - anything with the help of remote config.
Adapty updates in July: Placements 2.0, support of Goolge Play Billing Library 5 & 6, store commission and taxes visualization in charts, and more.
Learn about the top 10 mistakes developers and marketers make n mobile user acquisition.
Take a look at the comprehensive report on the state of in-app subscriptions in 2023 in the US. Discover the latest trends, strategies, and insights.
In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions!
Dive into the concept of ASO cannibalization, learn how it impacts your app's performance, and discover precise measurement methods with Adapty!
