Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.
Adapty's winter 2024 updates: 5× faster analytics charts, Stripe payment integration, mobile-friendly UI, and a new Overview dashboard for at-a-glance app metrics.
Explore the Kotlin vs. Java debate for Android app development in our comprehensive article. Understand the pros and cons, performance comparisons, and practical insights to help you choose the best programming language for your next mobile app project.
Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments.
New in Adapty in November: The A/B test editing flow reworked, pie charts are now available in analytics, and more options for Paywall Builder.
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.
The subscription growth newsletter
How to run a PR campaign for your mobile app?
Winter holiday updates: Stripe, faster analytics, and much more!
Kotlin vs Java: Which is better for Android app development?
Myths and mistakes of paywall A/B testing
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.
The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.
A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue.
Unveil the secrets behind the success of the App Store Awards 2023 winners. Discover how these leading apps utilize paywalls to enhance user experience and drive revenue. Learn from the best in the industry and see what sets these award-winning apps apart.
Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively.
Check out Adapty updates and improvements for October: Paywall Builder on the Free plan, new integrations, real-time localization, and more.
