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ROI vs ROAS: Which metric is best for your mobile app
Grow your app7 min read

ROI vs ROAS: Which metric is best for your mobile app

Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.

Ilia Lotarev
Ilia Lotarev
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How to run A/B tests for subscription onboarding
Adapty updates16 min read

How to run A/B tests for subscription onboarding

Learn how to run A/B tests for onboarding screens with Adapty. Change images, colors, text, button shapes - anything with the help of remote config.

Sergey Zubkov
Sergey Zubkov
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Paywall Newsletter #12
Grow your app5 min read

Paywall Newsletter #12

In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions!

Nadya Pominova
Nadya Pominova
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Paywall Newsletter #11
Grow your app6 min read

Paywall Newsletter #11

The 11th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights

Nadya Pominova
Nadya Pominova
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