Grow your app6 min read
5-step process for success in scaling paid UA
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Lorenzo Rossi
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Build & Integrate14 min read
Why do you need to localize your mobile app?
Why localizing a mobile app is more than translating text — the core elements (text, dates, UI, regulations, marketing) and the business benefits of going global the right way.
Laiba Tariq
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Industry insights18 min read
SKAdNetwork 4.0 guide: Apple’s attribution API
A complete guide to SKAdNetwork 4.0 — Apple's privacy-driven attribution framework for iOS ad campaigns. How it works, why it matters post-IDFA, and how to use it effectively.
Laiba Tariq
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Adapty updates3 min read
September updates: Paywall Builder 2.0, localization, and more
Adapty updates in September: Paywall Builder 2.0 with fresh templates and more tools, improved localizations, new flitering and grouping for metrics
Sergey Zubkov
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Grow your app7 min read
ROI vs ROAS: Which metric is best for your mobile app
Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
Ilia Lotarev
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Adapty updates2 min read
August updates: Adapty SDK 2.6.2 and other improvements
Adapty updates in August: Meeet SDK 2.6.2 and other minor technical updates, such as new URL fields for Webhook sandbox, member settings update, and more.
Sergey Zubkov
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5-step process for success in scaling paid UA
Why do you need to localize your mobile app?
SKAdNetwork 4.0 guide: Apple’s attribution API
September updates: Paywall Builder 2.0, localization, and more
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Grow your app17 min read
Building the app for language learning with 10M users
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.
Sergey Zubkov
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Build & Integrate10 min read
How can subscription apps leverage iOS in-app events?
Increase customer engagement with the help of iOS in-app events.
Penny Hoelscher
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Adapty updates16 min read
How to run A/B tests for subscription onboarding
Learn how to run A/B tests for onboarding screens with Adapty. Change images, colors, text, button shapes - anything with the help of remote config.
Sergey Zubkov
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Adapty updates5 min read
July updates: Paywalls 2.0, Google Play Billing Library 5 & 6, and more
Adapty updates in July: Placements 2.0, support of Goolge Play Billing Library 5 & 6, store commission and taxes visualization in charts, and more.
Sergey Zubkov
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Grow your app11 min read
Top 10 mistakes to avoid in mobile user acquisition
Learn about the top 10 mistakes developers and marketers make n mobile user acquisition.
Tamar Hela
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Industry insights5 min read
Mobile app subscriptions in 2023: Market trends and monetization strategies in the US
Take a look at the comprehensive report on the state of in-app subscriptions in 2023 in the US. Discover the latest trends, strategies, and insights.
Sergey Zubkov
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