Adapty updates3 min read
November updates: Live A/B test editing, pie charts, and more
New in Adapty in November: The A/B test editing flow reworked, pie charts are now available in analytics, and more options for Paywall Builder.
Sergey Zubkov
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Grow your app15 min read
How to increase mobile app subscriptions with holiday marketing strategy
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.
Disha Sharma
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Grow your app6 min read
Black Friday: Ways to present sales in your app
Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.
Sergey Zubkov
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Grow your app5 min read
Paywall Newsletter #17
The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.
Anastasiia Chestukhina
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Industry insights3 min read
App Store Awards 2023: Top 15 finalists and their paywall strategies
Unveil the secrets behind the success of the App Store Awards 2023 winners. Discover how these leading apps utilize paywalls to enhance user experience and drive revenue. Learn from the best in the industry and see what sets these award-winning apps apart.
Sergey Zubkov
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Grow your app16 min read
A complete guide to content marketing for mobile apps
A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue.
Laiba Tariq
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November updates: Live A/B test editing, pie charts, and more
How to increase mobile app subscriptions with holiday marketing strategy
Black Friday: Ways to present sales in your app
Paywall Newsletter #17
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Grow your app12 min read
Most effective ways to segment your users
Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively.
Ilia Lotarev
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Adapty updates4 min read
October updates: Free Paywall Builder, Braze integration, and more
Check out Adapty updates and improvements for October: Paywall Builder on the Free plan, new integrations, real-time localization, and more.
Sergey Zubkov
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Grow your app6 min read
5-step process for success in scaling paid UA
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Lorenzo Rossi
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Build & Integrate24 min read
How to build a mobile app development team?
Explore key steps to creating a stellar development team for your mobile app startup. Dive into hiring strategies, roles, and collaboration tips for a successful app launch.
Laiba Tariq
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Build & Integrate14 min read
Why do you need to localize your mobile app?
Why localizing a mobile app is more than translating text — the core elements (text, dates, UI, regulations, marketing) and the business benefits of going global the right way.
Laiba Tariq
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Industry insights18 min read
SKAdNetwork 4.0 guide: Apple’s attribution API
A complete guide to SKAdNetwork 4.0 — Apple's privacy-driven attribution framework for iOS ad campaigns. How it works, why it matters post-IDFA, and how to use it effectively.
Laiba Tariq
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