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How to set up Universal Links on iOS for deep linking
Build & Integrate16 min read

How to set up Universal Links on iOS for deep linking

Learn how to integrate your iOS app with your website using universal links for deep linking. This step-by-step guide covers everything from enabling universal links in your app to handling deep links for a cohesive user experience.

Ilia Lotarev
Ilia Lotarev
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How to run a PR campaign for your mobile app?
Grow your app14 min read

How to run a PR campaign for your mobile app?

Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.

Disha Sharma
Disha Sharma
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Kotlin vs Java: Which is better for Android app development?
Build & Integrate16 min read

Kotlin vs Java: Which is better for Android app development?

Explore the Kotlin vs. Java debate for Android app development in our comprehensive article. Understand the pros and cons, performance comparisons, and practical insights to help you choose the best programming language for your next mobile app project.

Ilia Lotarev
Ilia Lotarev
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Myths and mistakes of paywall A/B testing
Grow your app18 min read

Myths and mistakes of paywall A/B testing

Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments.

Sergey Zubkov
Sergey Zubkov
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Black Friday: Ways to present sales in your app
Grow your app6 min read

Black Friday: Ways to present sales in your app

Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.

Sergey Zubkov
Sergey Zubkov
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Paywall Newsletter #17
Grow your app5 min read

Paywall Newsletter #17

The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.

Anastasiia Chestukhina
Anastasiia Chestukhina
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A complete guide to content marketing for mobile apps
Grow your app16 min read

A complete guide to content marketing for mobile apps

A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue.

Laiba Tariq
Laiba Tariq
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App Store Awards 2023: Top 15 finalists and their paywall strategies
Industry insights3 min read

App Store Awards 2023: Top 15 finalists and their paywall strategies

Unveil the secrets behind the success of the App Store Awards 2023 winners. Discover how these leading apps utilize paywalls to enhance user experience and drive revenue. Learn from the best in the industry and see what sets these award-winning apps apart.

Sergey Zubkov
Sergey Zubkov
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