Industry insights8 min read
Google I/O 2024 updates: What's new for in-app subscriptions?
Check the most timportant in-app subscription updates from Google I/O 2024. New features in Google Play Market for developers and marketers.
Sergey Zubkov
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Adapty updates3 min read
April updates: Email reporting and conversion chart updates
In April we focused on two major updates: Improvement of the Conversion chart and email reporting. Learn more about how these updates should make your interaction with Adapty easier.
Sergey Zubkov
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Grow your app11 min read
Average revenue per unit (ARPU) explained
Discover the meaning of Average Revenue Per Unit (ARPU) and learn how to calculate it with step-by-step formulas. Enhance your understanding of this crucial financial metric to optimize your business's revenue analysis.
Disha Sharma
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Adapty updates3 min read
March updates: Remote Config upgrade, Stripe on the Free plan, and more
Check out Adapty March updates: Remote Config got many JSON improvements, the Stripe integration is now free, iOS SDK now supports visionOS, and more.
Sergey Zubkov
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Build & Integrate12 min read
What is deferred deep linking and how does it work?
Discover the power of deferred deep linking in our latest article. Learn how it directs users to specific content within apps, even upon first install, enhancing user experience and improving app engagement. Understand the mechanics behind this technology and its impact on marketing strategies.
Laiba Tariq
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Industry insights12 min read
New App Store business terms for the EU: To adopt or not to adopt?
We’ve analyzed the new App Store terms for the EU and found out which conditions will be the most profitable for the EU developers.
Sergey Zubkov
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Once a month, straight to your inbox:tactics
Google I/O 2024 updates: What's new for in-app subscriptions?
April updates: Email reporting and conversion chart updates
Average revenue per unit (ARPU) explained
March updates: Remote Config upgrade, Stripe on the Free plan, and more
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Adapty updates6 min read
February updates: New Paywall Builder features, A/B test prediction, and more
February 2024 product updates from Adapty: new Paywall Builder features like close button delays, custom fonts, dynamic user tags, and improvements to A/B test predictions.
Sergey Zubkov
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Build & Integrate16 min read
How to set up Universal Links on iOS for deep linking
Learn how to integrate your iOS app with your website using universal links for deep linking. This step-by-step guide covers everything from enabling universal links in your app to handling deep links for a cohesive user experience.
Ilia Lotarev
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Grow your app14 min read
How to run a PR campaign for your mobile app?
Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.
Disha Sharma
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Adapty updates3 min read
Winter holiday updates: Stripe, faster analytics, and much more!
Adapty's winter 2024 updates: 5× faster analytics charts, Stripe payment integration, mobile-friendly UI, and a new Overview dashboard for at-a-glance app metrics.
Sergey Zubkov
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Build & Integrate16 min read
Kotlin vs Java: Which is better for Android app development?
Explore the Kotlin vs. Java debate for Android app development in our comprehensive article. Understand the pros and cons, performance comparisons, and practical insights to help you choose the best programming language for your next mobile app project.
Ilia Lotarev
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Grow your app18 min read
Myths and mistakes of paywall A/B testing
Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments.
Sergey Zubkov
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