Grow your app10 min read
How to reduce early churn and activate the second session
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Selcuk Aciner
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Grow your app9 min read
Why your web-to-app funnel is broken and how to fix it
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Aleksandr Samoilenko
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Grow your app4 min read
Paywall Newsletter #20: Apps built by women, loved by thousands
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Julia Ruzmanova
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Grow your app7 min read
How to optimize ASO for Japan and why direct translations won't work
Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.
Aleksandr Samoilenko
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Adapty updates2 min read
February Adapty updates: Rich text, smarter taxes, and more
February brought exciting improvements, from richer paywall customization to enhanced revenue tracking. Check Adapty updates
Aleksandr Samoilenko
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Grow your app4 min read
What Japanese paywalls look like and why Western strategies won’t work
Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
Aleksandr Samoilenko
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How to optimize ASO for Japan and why direct translations won't work
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Grow your app5 min read
How Japanese apps onboard users and how it differs from the West
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
Victoria Kharlan
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Adapty updates4 min read
Adapty updates in January: Web API, AI translation in Paywall Builder and new integrations
Track web purchases, auto-translate paywalls, and optimize subscriptions with Adapty updates in January. Smarter integrations, better insights, more growth.
Victoria Kharlan
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Grow your app2 min read
Paywall Newsletter #19
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Victoria Kharlan
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Grow your app6 min read
Navigating in-app subscription refunds, part 1
Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.
Victoria Kharlan
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Adapty updates3 min read
Adapty updates in December: New year, new features!
Start 2025 strong with Adapty’s latest updates: Refund Saver, video paywalls, auto-translation, smarter cohorts, and more tools for app growth.
Adapty Team
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Adapty updates2 min read
Adapty Wrapped 2024: celebrate your growth
Discover your 2024 milestones with Adapty Wrapped. Celebrate your growth, share your wins, and enter to win app growth mentorship sessions!
Adapty Team
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