Everything you need to grow your subscription app

October 8, 2026·5 min read

Same budget, higher-LTV users: Signal engineering on Meta Ads

Meta treated every trial as equal. Weighting trial values by LTV moved delivery toward older users and tripled their paid subscriptions, with the same spend.

Murat MenzilciApp Growth Expert, Building Adapty Attribution

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All categories Grow your app Build & Integrate Industry insights Adapty updates

Adapty updates8 min read

#1 growth consultant in the world

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Thomas Petit aka @Thomasbcn

Nadya PominovaAug 6, 2025

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Grow your app5 min read

Cohort analysis for mobile apps: How to reduce churn rates

Learn how cohort analysis can help you see if your mobile app is profitable with our detailed example

Vitaly DavydovAug 6, 2025

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Adapty updates13 min read

How to sell a mobile app? Your comprehensive guide

Your app is an asset, an asset that can be sold. Let's figure out where to sell, whom to sell, and how investors usually evaluate apps.

Vitaly DavydovAug 6, 2025

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Grow your app5 min read

Paywall Newsletter #21: How travel apps convert users

We analyzed large and small travel apps and their paywalls to uncover how they convince users to subscribe.

Dmitry ShestoperovAug 6, 2025

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Grow your app7 min read

The art of conversion: How Health & Fitness apps nail upselling on iOS

Why do Health & Fitness apps convert so effectively? We break down the funnels of three top apps to uncover the upselling strategies and product tactics behind their success.

Natalia BurakovaAug 5, 2025

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Industry insights9 min read

State of in-app subscriptions 2025: everything you need to know in 10 minutes

The 2025 in-app subscriptions market in 10 minutes — key findings from $1.9B in revenue across 11,000+ apps: weekly plans, pricing trends, and what's driving growth.

Aleksandr SamoilenkoJul 16, 2025

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Cohort analysis for mobile apps: How to reduce churn rates

How to sell a mobile app? Your comprehensive guide

Paywall Newsletter #21: How travel apps convert users

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Industry insights11 min read

Is Apple's new EU in-app purchase fee system more complex than ever?

Apple replaced its €0.50 in-app purchase fee with a complex multi-tier system (2-13%) to comply with EU rules. Should developers switch? Full breakdown.

Victoria KharlanJun 27, 2025

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Grow your app13 min read

How to go from product-market fit to profit in your subscription app

Daniel Layfield on scaling subscription apps from product-market fit to profit — when to start monetizing, how to price, and avoiding common traps. Lessons from $10M→$50M ARR at Codecademy.

Daniel LayfieldJun 17, 2025

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Build & Integrate7 min read

How to build personalized paywalls with user attributes and Adapty segments

Learn how to build personalized paywalls using HealthKit workout data and Adapty user segments. Complete guide with SwiftUI code examples for higher conversion.