Why do Health & Fitness apps convert so effectively? We break down the funnels of three top apps to uncover the upselling strategies and product tactics behind their success.
The 2025 in-app subscriptions market in 10 minutes — key findings from $1.9B in revenue across 11,000+ apps: weekly plans, pricing trends, and what's driving growth.
Apple replaced its €0.50 in-app purchase fee with a complex multi-tier system (2-13%) to comply with EU rules. Should developers switch? Full breakdown.
Daniel Layfield on scaling subscription apps from product-market fit to profit — when to start monetizing, how to price, and avoiding common traps. Lessons from $10M→$50M ARR at Codecademy.
Learn how to build personalized paywalls using HealthKit workout data and Adapty user segments. Complete guide with SwiftUI code examples for higher conversion.
Learn to add Android in-app purchases using Adapty SDK and Jetpack Compose. Complete tutorial with code examples, 10-minute setup guide.
The subscription growth newsletter
The art of conversion: How Health & Fitness apps nail upselling on iOS
State of in-app subscriptions 2025: everything you need to know in 10 minutes
Is Apple's new EU in-app purchase fee system more complex than ever?
How to go from product-market fit to profit in your subscription app
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
Security alert digest
Learn how to integrate Adapty SDK into your iOS SwiftUI app in under 60 minutes. Complete tutorial with step-by-step code examples.
Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan.
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
