
Why your web-to-app funnel is broken and how to fix it
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.

Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.

Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.

Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.

February brought exciting improvements, from richer paywall customization to enhanced revenue tracking. Check Adapty updates

Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.

Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
The subscription growth newsletter

Why your web-to-app funnel is broken and how to fix it

Paywall Newsletter #20: Apps built by women, loved by thousands

How to optimize ASO for Japan and why direct translations won't work

February Adapty updates: Rich text, smarter taxes, and more
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
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Track web purchases, auto-translate paywalls, and optimize subscriptions with Adapty updates in January. Smarter integrations, better insights, more growth.

We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).

Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.

Start 2025 strong with Adapty’s latest updates: Refund Saver, video paywalls, auto-translation, smarter cohorts, and more tools for app growth.

Discover your 2024 milestones with Adapty Wrapped. Celebrate your growth, share your wins, and enter to win app growth mentorship sessions!

Refund Saver, new paywall builder features, win-back offers and more to make your app better and your work easier.
