![New in Adapty: paywall metrics, menu redesign, last sent event time, and your stars on GitHub 8 63456e8b69306b676f2e62f8 october update](https://adapty.io/wp-content/uploads/2023/01/63456e8b69306b676f2e62f8_october-update.png)
Product-releases
October 11, 2022
December 6, 2023
5 min read
In this issue of the Paywall Newsletter, we’ll try to find the balance between paywalls with minimum information and the ones that are overloaded with it. Here’s what you’ll see:
Mikayel Mirzoyan, Senior Performance Marketing Manager at Appvertiser.
The homework helper app offers to make students’ lives easier by providing useful educational materials as well as enabling them to post questions and get answers from experts.
Overall, the paywall has a commendable presentation of benefits, concise and motivating for users, which may explain its $1M MRR. However, it would be interesting to try to increase this figure by offering 2 to 3 subscription options, including monthly (already available), 6 months, and a yearly option for increased user commitment and higher LTV.
Bet you thought the first paywall was simple, well – here’s a surprise for you. If this paywall still looks like this in 2023, it probably works, but there’s a huge room for improvement and testing.
Primarily, I’d enhance the visual appeal, making it easier for users to differentiate and select the packages. It would be great to clearly show the benefits or contents, maybe by using checklists to transparently outline what each package includes. Adding and testing a CTA is also a must.
2024 subscription benchmarks and insights
Get your free copy of our latest subscription report to stay ahead in 2024.
Want to finally see something more complex? Here’s one of the longest paywalls we’ve ever encountered.
Judging by MRR, the app seems rather profitable, but from the perspective of user comfort, its paywall looks challenging. I’d recommend avoiding overwhelming users by displaying all options in a single screen view – it’s better to minimize the need to scroll and compare. It’s also necessary to get rid of excessive redundancy and confusion, especially in the annual and monthly plan pricing.
This budgeting app shows you the comparison table shortly after the launch, but the decision-making process has to take place on the next screen. Not that convenient, but at least the UI doesn’t suffer, plus, you can always go back and forth to make things clear.
Since it’s a budgeting app, its paywall can probably benefit from:
EveryDollar: Budget Your Money
This plant-care app showcased two different paywalls on its first two launches. The offer however remained the same, only the design part changed. Perhaps to see which variant visually correlates more with the user.
For both variants, I’d consider removing the trial option to encourage user commitment. On the other hand, given the app’s nature, it could also be worth it to explore the enticement of a weekly subscription, which may reduce commitment but will drive higher revenue from those subscribers who forget to cancel.
Plant Parent: Plant Care Guide
Let’s recap the insights from today’s exploration:
Recommended posts
Product-releases
October 11, 2022
Product-releases
4 min read
October 11, 2023