Industry insights5 min read
Apple Ads install-to-paid rate benchmarks 2026
Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours.
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How long until Apple Ads are profitable? A payback guide for 2026
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
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Industry insights7 min read
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
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Industry insights5 min read
What Google Play's new billing rules mean for subscriptions
Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off.
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Do Apple Ads custom product pages work? Data from 1M+ ad groups
Custom Product Pages lift Apple Ads downloads 23% on the same spend. The 2026 data on how CPPs work, when they don't, and how to set them up.
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Industry insights8 min read
Apple Ads benchmarks by niche: why category benchmarks aren't enough
Two apps in one App Store category can differ by 12.7× in CPA. See Apple Ads benchmarks by niche to learn what to benchmark against instead.
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Apple Ads install-to-paid rate benchmarks 2026
How long until Apple Ads are profitable? A payback guide for 2026
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
What Google Play's new billing rules mean for subscriptions
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Adapty updates9 min read
How to run profitable ads for subscription apps?
At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps.
Dalibor Vasic
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Paywall Builder vs Flow Builder: from one screen to the whole journey
Paywall Builder builds one screen. Flow Builder builds the whole journey around it. Here's what's different and when to move.
Victoria Kharlan
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What Flow Builder adds to your Adapty setup
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The conversion formula: a CRO playbook for subscription apps
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Flow Builder: Build, target & A/B test the whole subscription journey
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Does paywall personalization work for Apple Ads? Real data from 1M+ ad groups
Paywall personalization lifts Apple Ads ROAS by 82% by day 92. Check the data from 8K apps on what works, when it doesn't, and how to set it up.
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Grow your app6 min read
How long until Apple Ads are profitable? A payback guide for 2026
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
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The conversion formula: a CRO playbook for subscription apps
A CRO framework for subscription apps: 6 variables that determine paywall conversion, with operational moves for diagnosing and fixing each one in Flow Builder.
Victoria Kharlan
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5 emails every subscription app should send and when
Top apps earn 13.2% of revenue from email. Most earn 4.3%. Here are the 5 subscription app email sequences that close the gap — with triggers, timing, and what each email needs to say.
Liubov Karas
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How to collect emails in your mobile app without killing conversion
How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan.
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Native paywall rendering: How it works and why we chose it
A developer's framework for choosing between native and WebView paywall rendering: latency, accessibility, platform fidelity, and what each trade-off actually costs.
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Build & Integrate20 min read
10 AI app builders ranked by what they actually build
Compare the 10 best AI app builders of 2026 — Lovable, Cursor, Replit, v0, Bolt, and more. Features, pricing, pros, cons, plus AI paywalls for mobile apps.
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App Store Small Business Program: Everything developers need to know in 2026
Save 15% on App Store fees with Apple's Small Business Program. Complete guide: eligibility, enrollment steps, and how to configure your Adapty analytics.
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Native vs hybrid apps: Key differences
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Apple ads vs other paid channels: when to use which in 2026
Apple Ads converts 2.1× better than other paid channels, but it can't scale like Meta. See when to use Apple Ads, Google, and Meta, and how to split budgets.
Dalibor Vasic
ReadIndustry insights5 min read
Apple Ads install-to-paid rate benchmarks 2026
Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours.
Dalibor Vasic
ReadIndustry insights7 min read
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Dalibor Vasic
ReadIndustry insights5 min read
What Google Play's new billing rules mean for subscriptions
Google Play split its fees and opened up billing on Android. What changed for subscription apps, and where the 2026 data says Android pays off.
Victoria Kharlan
ReadAdapty updates
Adapty updates9 min read
How to run profitable ads for subscription apps?
At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps.
Dalibor Vasic
ReadAdapty updates5 min read
Paywall Builder vs Flow Builder: from one screen to the whole journey
Paywall Builder builds one screen. Flow Builder builds the whole journey around it. Here's what's different and when to move.
Victoria Kharlan
ReadAdapty updates7 min read
What Flow Builder adds to your Adapty setup
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
Victoria Kharlan
ReadAdapty updates15 min read
Flow Builder: Build, target & A/B test the whole subscription journey
Apps that experiment earn 40x more revenue. But most teams still only test the paywall. Flow Builder ships the whole onboarding-to-paywall journey as one object.
Victoria Kharlan
Read