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How Meta pLTV works for subscription apps
·6 min read

How Meta pLTV works for subscription apps

Meta can now optimize campaigns around predicted lifetime value. Here is how pLTV works, why it matters for subscription apps, and how Adapty Attribution automatically predicts and sends future subscriber value to Meta.

Murat Menzilci
Murat MenzilciApp Growth Expert, Building Adapty Attribution

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Monetizing an app with B2B sales?
Adapty updates30 min read

Monetizing an app with B2B sales?

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Stanislav Prodan, a COO at Amma

Nadya Pominova
Nadya Pominova
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№ 1 app in health & fitness in the App Store
Grow your app1 min read

№ 1 app in health & fitness in the App Store

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Andrey Mikhailyuk, a VP of Product at Flo

Nadya Pominova
Nadya Pominova
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Over $1M MRR, millions of users, tons of insides
Grow your app29 min read

Over $1M MRR, millions of users, tons of insides

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Mikhail Prytkov, CEO and cofounder of Simple

Nadya Pominova
Nadya Pominova
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StoreKit 2 API: How Apple simplified integration of in-app purchases
Build & Integrate11 min read

StoreKit 2 API: How Apple simplified integration of in-app purchases

Looking to integrate Apple in-app purchases into your iOS app? Our StoreKit 2 API Tutorial will guide you through the process, from setting up your project to handling transactions. Learn how to streamline your app's purchasing flow with this comprehensive StoreKit 2 guide.

Kirill Potekhin
Kirill Potekhin
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Prisma: life after “App of the year”
Grow your app28 min read

Prisma: life after “App of the year”

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Sergey Maslov, growth manager at Prisma Labs

Nadya Pominova
Nadya Pominova
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Monetizing an app with B2B sales?

Adapty July Update: New Segmentations, New Analytical Chart, Podcast!

№ 1 app in health & fitness in the App Store

Over $1M MRR, millions of users, tons of insides

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Meet brand new Adapty pricing
Adapty updates1 min read

Meet brand new Adapty pricing

Implement in-app purchases easily and grow subscription revenue. Now just for $6.99 for every $1k earned

Vitaly Davydov
Vitaly Davydov
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Banned dark patterns vs permitted tricks for mobile apps
Grow your app5 min read

Banned dark patterns vs permitted tricks for mobile apps

Expose the deceptive dark patterns and manipulative tricks used in mobile apps. Learn how they impact user experience and ethical considerations for app developers in today's digital landscape.

Irina Lgotina
Irina Lgotina
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