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How Meta pLTV works for subscription apps
·6 min read

How Meta pLTV works for subscription apps

Meta can now optimize campaigns around predicted lifetime value. Here is how pLTV works, why it matters for subscription apps, and how Adapty Attribution automatically predicts and sends future subscriber value to Meta.

Murat Menzilci
Murat MenzilciApp Growth Expert, Building Adapty Attribution

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Testing App monetization with a $500 budget
Adapty updates2 min read

Testing App monetization with a $500 budget

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Andrew Skrypnyk from Promova

Vitaly Davydov
Vitaly Davydov
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Marketing company with $1.5M MRR from mobile apps
Adapty updates18 min read

Marketing company with $1.5M MRR from mobile apps

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Sergey Ovseenko from AEZAKMI Group

Vitaly Davydov
Vitaly Davydov
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Testing App monetization with a $500 budget

Adapty November Updates: Charts Performance, Subscriptions Report

Marketing company with $1.5M MRR from mobile apps

Are 3rd-party payments in iOS apps as beneficial as they seem?

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Can you monetize stickers?
Adapty updates15 min read

Can you monetize stickers?

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Evgeny Kuryshev from Mirror AI

Nadya Pominova
Nadya Pominova
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Bootstrapped app to 250k$
Adapty updates27 min read

Bootstrapped app to 250k$

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Vitaly Urban and Olga Urban

Nadya Pominova
Nadya Pominova
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Implementing server-side Apple receipt validation
Adapty updates28 min read

Implementing server-side Apple receipt validation

A step-by-step guide on purchase receipt validation for iOS apps to protect your app from fraudulent transactions. IAP purchase receipt validation examples

Ben Gohlke
Ben Gohlke
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Organic growth and Y Combinator
Adapty updates50 min read

Organic growth and Y Combinator

Podcast about mobile apps monetization: subscriptions, marketing, trends, and more. In this episode we talk to Hrachik Adzhamyan, CEO at Wakie

Nadya Pominova
Nadya Pominova
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Testing iOS in-app purchases: Xcode or Sandbox?
Adapty updates8 min read

Testing iOS in-app purchases: Xcode or Sandbox?

Discover the best ways to test in-app purchases on iOS with this comprehensive guide. Learn the differences between using Xcode and the Sandbox environment, and get expert tips for ensuring a seamless user experience.

Ben Gohlke
Ben Gohlke
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