Adapty February Updates: ARPPU Metric, improved attribution
![Nikita Maidanov](https://adapty.io/wp-content/uploads/2023/01/cropped-615ab46527fb0abf49e6d1c5_photo_2021-08-27-13.15.44-1-500x500.webp)
Updated: February 24, 2023
![Adapty February Updates: ARPPU Metric, improved attribution 1 62285f0ea0603fd6ef5340e3 feb update](https://adapty.io/wp-content/uploads/2023/01/62285f0ea0603fd6ef5340e3_feb-update.png)
During this February we’ve made improvements to Adapty to help you bring you mobile products to new heights.
ARPPU Metric in A/B Tests
![Adapty February Updates: ARPPU Metric, improved attribution 2 62285e82e07194d538b573ed cleanshot202022 03](https://adapty.io/wp-content/uploads/2023/01/62285e82e07194d538b573ed_cleanshot202022-03-0720at2012.48.29402x.png)
You can find new column in your A/B Tests Metrics – Average Revenue Per Paying User. It’s calculated as total revenue divided by unique paying users. It can be helpful in situations when you compare entirely different offers on you paywalls. We hope this metric will help you decide on winning paywall in A/B Test.
Improved attribution and integrations
We’ve rebuilt our attribution and integrations engine, covering more edge-cases. Now there is much less chance for events to get lost in a way to your integrations, such as AppsFlyer.
Content updates
New article about purchasing an app: which metrics to look at, how the deal will be done, and what you must never neglect.
![Adapty February Updates: ARPPU Metric, improved attribution 3 62286034c65b0f1772c4dbcb discord bg intercom](https://adapty.io/wp-content/uploads/2023/01/62286034c65b0f1772c4dbcb_discord_bg_intercom.png)
You can also join our discord-community to participate in discussions about app monetization and learn something new from the experts!
Further reading
![Adapty May Updates: full-featured Unity SDK, chart improvements, and new navigation 6 62a0230b9271294cf15284e1 may update](https://adapty.io/wp-content/uploads/2023/01/62a0230b9271294cf15284e1_may-update.png)
Product-releases
June 8, 2022