Industry insights8 min read
New U.S. ruling on external iOS payments
Apple can no longer charge fees on external iOS payments. Discover the opportunities, hidden costs, and strategic considerations for app developers.
Victoria Kharlan
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Grow your app4 min read
Paywall Newsletter #23: Education made profitable
What does it take to convert users in education apps? We analyzed paywalls from “study essentials” apps to see what drives subscriptions.
Dmitry Shestoperov
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Grow your app19 min read
How to use TikTok ads for subscription apps?
TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.
Victoria Kharlan
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Grow your app3 min read
Paywall Newsletter #14
Paywall Newsletter #14 — Steve P. Young (App Masters) breaks down paywalls from Remove Objects and Productive, sharing insights on pricing tiers and trial toggle design.
Nadya Pominova
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Grow your app5 min read
Paywall Newsletter #13
Paywall Newsletter #13 — David Sánchez-Camacho García reviews real-world paywalls from ToonMe, Secret Photo Vault, and others, with takeaways on copy, animation, and dark patterns.
Nadya Pominova
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Grow your app4 min read
Paywall Newsletter #16
In the new issue of the paywall newsletter, we compare minimal and excessive. Find out which way of presenting information on the paywall is more profitable.
Sergey Zubkov
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New U.S. ruling on external iOS payments
Paywall Newsletter #23: Education made profitable
How to use TikTok ads for subscription apps?
Paywall Newsletter #14
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Grow your app6 min read
Paywall Newsletter #15
In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions.
Sergey Zubkov
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Grow your app3 min read
Paywall Newsletter #2
The second issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights
Nadya Pominova
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Build & Integrate9 min read
How to validate server-side transactions with Apple's App Store Server API
Replace the deprecated verifyReceipt with Apple's App Store Server API for server-side IAP validation — JWT auth, real-time subscription status, and implementation examples.
Ben Gohlke
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Adapty updates13 min read
Processing Android in-app purchases with the Google Play Billing Library
Step-by-step tutorial on processing in-app purchases for Android apps with examples from starting the purchase process to Google Play Library integration test
Vlad Guriev
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Grow your app6 min read
Paywall Newsletter #22: From calories to conversions
How do top-performing calorie counter apps make people subscribe? We studied their paywalls to understand what works and what they could test to drive even better results.
Dmitry Shestoperov
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Grow your app7 min read
Navigating in-app subscription refunds, part 2
Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving.
Victoria Kharlan
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