Stay ahead in the dynamic world of mobile advertising. Explore the latest trends, formats, targeting strategies for impactful campaigns in 2025 with Adapty!
Three key limitations of Firebase A/B testing when it comes to A/B testing mobile app paywalls and running personalization experiments.
How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app.
This mobile app paywall A/B testing guide shows you everything you need to run winning mobile app paywall A/B tests and a quality experimentation program.
Our review of Google Play Billing Library 5: new subscription model, in-app messaging, backward compatibility, and more.
Find the best RevenueCat alternative for your app. I compared StoreKit, RevenueCat, and Adapty for subscription management, paywalls, and A/B testing.
The subscription growth newsletter
Mobile advertising: everything you need to know in 2025
Why Firebase doesn’t work for mobile paywall A/B testing (+ a better alternative)
How to promote App Store in-app purchases on iOS?
Mobile app paywall A/B testing: How to get started
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Monthly tactics, benchmarks and paywall insights — straight to your inbox
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Explore Apple's App Tracking Transparency (ATT) framework, designed to enhance user privacy by empowering iOS users to control which apps can track their activity across other apps and websites. Learn how ATT works, its impact on digital advertising, and tips for compliance.
Discover how to effectively analyze app funnels to optimize user experience, increase user retention, and maximize revenue. Learn proven strategies and best practices in our comprehensive guide.
Learn how to optimize your SKProduct listings for iOS and provide seamless restore purchase functionality to your users. This article provides Storekit restore purchases examples to help you improve the user experience and increase revenue for your app.
Find out how to troubleshoot and fix SKErrorDomain Code=4 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures.
Apple can no longer charge fees on external iOS payments. Discover the opportunities, hidden costs, and strategic considerations for app developers.
What does it take to convert users in education apps? We analyzed paywalls from “study essentials” apps to see what drives subscriptions.
