General
•
14 min read
State of in-app subscriptions 2026: Key findings on app monetization
TL;DR Every year we look at the numbers, and every year I think: okay, we know what the trends are. Weekly plans are growing. Trials matter. Pricing matters. We've written about all of it. Then the new data comes in,…
Victoria Kharlan
Lessons I wish I had. Now yours.
