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How to A/B test free trials on iOS
Apple’s rules make A/B testing free trials tricky. This guide breaks down three workarounds that help you compare trial lengths and boost LTV
Ben Gohlke
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How to feed ad platforms the best signals and reduce your CAC
Discover how to lower customer acquisition costs by sending high-quality signals to ad platforms. Boost campaign performance with smarter data strategies.
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Mobile advertising: everything you need to know in 2025
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Why Firebase doesn’t work for mobile paywall A/B testing (+ a better alternative)
Three key limitations of Firebase A/B testing when it comes to A/B testing mobile app paywalls and running personalization experiments.
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How to promote App Store in-app purchases on iOS?
How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app.
Ilia Lotarev
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Build & Integrate18 min read
Mobile app paywall A/B testing: How to get started
This mobile app paywall A/B testing guide shows you everything you need to run winning mobile app paywall A/B tests and a quality experimentation program.
Disha Sharma
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How to A/B test free trials on iOS
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Why Firebase doesn’t work for mobile paywall A/B testing (+ a better alternative)
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Understanding Google Play Billing Library 5
Our review of Google Play Billing Library 5: new subscription model, in-app messaging, backward compatibility, and more.
Sergey Zubkov
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RevenueCat alternatives: Why I switched to Adapty for my indie weather app
Find the best RevenueCat alternative for your app. I compared StoreKit, RevenueCat, and Adapty for subscription management, paywalls, and A/B testing.
Ben Gohlke
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What is App Tracking Transparency (ATT)?
Explore Apple's App Tracking Transparency (ATT) framework, designed to enhance user privacy by empowering iOS users to control which apps can track their activity across other apps and websites. Learn how ATT works, its impact on digital advertising, and tips for compliance.
Ilia Lotarev
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Step-by-step app funnel analysis guide
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Disha Sharma
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In-app purchases initialization with Swift
Learn how to optimize your SKProduct listings for iOS and provide seamless restore purchase functionality to your users. This article provides Storekit restore purchases examples to help you improve the user experience and increase revenue for your app.
Ben Gohlke
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Build & Integrate5 min read
SKErrorDomain Error 4 in iOS apps and how to fix it
Find out how to troubleshoot and fix SKErrorDomain Code=4 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures.
Ilia Lotarev
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