Everything you need to grow your subscription app

July 24, 2026·15 min read

Apple Search Ads in 2026: cost, placements, and bidding

Learn how Apple Search Ads work: discover ad placements, pricing models, and bidding strategies to boost your app visibility and maximize ROI.

Victoria KharlanLessons I wish I had. Now yours.

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All categories Grow your app Build & Integrate Industry insights Adapty updates

Grow your app5 min read

Paywall Newsletter #13

Paywall Newsletter #13 — David Sánchez-Camacho García reviews real-world paywalls from ToonMe, Secret Photo Vault, and others, with takeaways on copy, animation, and dark patterns.

Nadya PominovaAug 19, 2025

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Grow your app4 min read

Paywall Newsletter #16

In the new issue of the paywall newsletter, we compare minimal and excessive. Find out which way of presenting information on the paywall is more profitable.

Sergey ZubkovAug 19, 2025

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Grow your app6 min read

Paywall Newsletter #15

In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions.

Sergey ZubkovAug 19, 2025

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Grow your app3 min read

Paywall Newsletter #2

The second issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights

Nadya PominovaAug 19, 2025

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Build & Integrate9 min read

How to validate server-side transactions with Apple's App Store Server API

Replace the deprecated verifyReceipt with Apple's App Store Server API for server-side IAP validation — JWT auth, real-time subscription status, and implementation examples.

Ben GohlkeAug 14, 2025

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Adapty updates13 min read

Processing Android in-app purchases with the Google Play Billing Library

Step-by-step tutorial on processing in-app purchases for Android apps with examples from starting the purchase process to Google Play Library integration test

Vlad GurievAug 14, 2025

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Grow your app6 min read

Paywall Newsletter #22: From calories to conversions

How do top-performing calorie counter apps make people subscribe? We studied their paywalls to understand what works and what they could test to drive even better results.