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How to promote App Store in-app purchases on iOS?
Grow your app8 min read

How to promote App Store in-app purchases on iOS?

How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app.

Ilia Lotarev
Ilia Lotarev
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Mobile app paywall A/B testing: How to get started
Build & Integrate18 min read

Mobile app paywall A/B testing: How to get started

This mobile app paywall A/B testing guide shows you everything you need to run winning mobile app paywall A/B tests and a quality experimentation program.

Disha Sharma
Disha Sharma
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Understanding Google Play Billing Library 5
Build & Integrate10 min read

Understanding Google Play Billing Library 5

Our review of Google Play Billing Library 5: new subscription model, in-app messaging, backward compatibility, and more.

Sergey Zubkov
Sergey Zubkov
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What is App Tracking Transparency (ATT)?
Build & Integrate11 min read

What is App Tracking Transparency (ATT)?

Explore Apple's App Tracking Transparency (ATT) framework, designed to enhance user privacy by empowering iOS users to control which apps can track their activity across other apps and websites. Learn how ATT works, its impact on digital advertising, and tips for compliance.

Ilia Lotarev
Ilia Lotarev
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Step-by-step app funnel analysis guide
Grow your app18 min read

Step-by-step app funnel analysis guide

Discover how to effectively analyze app funnels to optimize user experience, increase user retention, and maximize revenue. Learn proven strategies and best practices in our comprehensive guide.

Disha Sharma
Disha Sharma
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How to promote App Store in-app purchases on iOS?

Mobile app paywall A/B testing: How to get started

Understanding Google Play Billing Library 5

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In-app purchases initialization with Swift
Adapty updates13 min read

In-app purchases initialization with Swift

Learn how to optimize your SKProduct listings for iOS and provide seamless restore purchase functionality to your users. This article provides Storekit restore purchases examples to help you improve the user experience and increase revenue for your app.

Ben Gohlke
Ben Gohlke
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SKErrorDomain Error 4 in iOS apps and how to fix it
Build & Integrate5 min read

SKErrorDomain Error 4 in iOS apps and how to fix it

Find out how to troubleshoot and fix SKErrorDomain Code=4 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures.

Ilia Lotarev
Ilia Lotarev
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New U.S. ruling on external iOS payments
Industry insights8 min read

New U.S. ruling on external iOS payments

Apple can no longer charge fees on external iOS payments. Discover the opportunities, hidden costs, and strategic considerations for app developers.

Victoria Kharlan
Victoria Kharlan
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Paywall Newsletter #23: Education made profitable
Grow your app4 min read

Paywall Newsletter #23: Education made profitable

What does it take to convert users in education apps? We analyzed paywalls from “study essentials” apps to see what drives subscriptions.

Dmitry Shestoperov
Dmitry Shestoperov
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How to use TikTok ads for subscription apps?
Grow your app19 min read

How to use TikTok ads for subscription apps?

TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.

Victoria Kharlan
Victoria Kharlan
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Paywall Newsletter #14
Grow your app3 min read

Paywall Newsletter #14

Paywall Newsletter #14 — Steve P. Young (App Masters) breaks down paywalls from Remove Objects and Productive, sharing insights on pricing tiers and trial toggle design.

Nadya Pominova
Nadya Pominova
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