Adapty updates in December: New year, new features!

Happy New Year! While everyone was counting down to 2025, we were busy rolling out updates to make your life easier. From refund management to auto-translating paywalls, these improvements are here to help you kick off the year with more control, better insights, and faster workflows.

Let’s take a quick look at what’s new.

Refund Saver

Remember when we introduced Refund Saver? Since launch, it’s helped many of you cut refund rates significantly — and the numbers back it up. (Spoiler alert: It’s working really well!)

Here’s how Refund Saver works now:

• Decline by default – This option delivers the best results, with an average decline success rate of 70%.
• Accept automatically – A smoother option if you prioritize customer experience over revenue impact.
• No preference – If you’d rather let Apple handle refunds without intervention.

Read more in our documentation.

Refunds directly affect revenue, and with this feature, you’re in the driver’s seat.

Looking ahead: We’re considering ways to handle individual refund requests manually. Stay tuned for early 2025 updates!

Paywall Builder: New ways to boost conversions

Video templates

A static paywall is good, but a video paywall? Even better. With our new video templates, you can create paywalls that grab attention and explain your app’s value in seconds. Whether it’s a quick demo or a holiday promo, you can now add video without touching a single line of code.

Rich text coloring

Sometimes, a little color makes all the difference. Now, you can color specific parts of your paywall text to emphasize key points — like discounts, key benefits, or deadlines — without needing any design tweaks.

This small change can have a big impact on clarity and conversions, making your paywalls not just functional but also visually engaging.

Remote Config auto-translation

Manual translations can be slow. With ChatGPT-powered auto-translation, you can now translate paywalls in just one click. Exclude specific strings (like IDs) or manually handled locales to keep things under control. Simple, fast, efficient.

Cohort analysis: custom periods by days

Tracking short trials or daily user behavior has always been possible, but now you have even more flexibility. You can set custom periods for cohort analysis, allowing you to adjust timeframes as needed.

This is especially useful for apps with non-standard trial lengths, such as 3-day trials, or for those who want a more granular view of user behavior over specific periods.

Post-timer action: Smarter paywall flows

You can now trigger specific actions when a paywall timer ends.

Here’s what that means:

• Close the current paywall and automatically show a new one.
• Build multi-step paywall flows that guide users through a dynamic experience.

This gives you more control over how users interact with paywalls, helping boost engagement and conversions.

That’s it for now! We’ve designed these updates to give you more control, more flexibility, and better insights to kick off 2025 on the right note.

Got questions or need a hand? Just reach out – we’re always happy to help.

New to Adapty? Sign up and explore how these features can grow your app!