Adapty updates in September: Paywall Builder for Android, win-back offers, and more

September flew by, didn’t it? This month, it’s all about updates that make your work smoother. From better ways to bring back lost users to gaining more control over how installs are tracked, these improvements are here to make managing your app with Adapty easier.

Let’s jump into what’s new and why it matters for you.

New Paywall Builder on Android

Big news – the paywall builder is now live for Android! This no-code tool lets you create paywalls more easily and intuitively. You don’t need any technical or design experience – just drag and drop to build paywalls that fit your needs.

Expect React Native support by mid-October and Flutter support by the end of the month. 

Win-back offers support

Apple’s new win-back offers, now available with iOS 18, are a great way to re-engage users who’ve drifted away. You can set these up in App Store Connect, and they’ll be shown in-app or directly in the App Store – giving you more chances to reconnect with users who’ve stopped using your app.

Getting a lost user back is often easier (and way cheaper) than finding a brand-new one. They already know your app, and with the right offer, they might be ready to give it another shot. The Adapty SDK supports these offers, ensuring they are accurately processed in analytics and providing users with the correct access.

Currently, you can run win-back offers directly from the App Store, but adding them to custom paywalls in Adapty is still a work in progress. We’re working on this feature to let you personalize how and where these offers appear. You can already start testing win-back offers now while we finalize these additional options to make the experience even better.

Counting Installs: Device ID mode

Previously, every new profile was counted as an install. This meant that events like logouts or platform limitations sometimes caused duplicate profiles, inflating the actual number of installs.

Now, there’s a new default mode: “new device_ids”:

• A device ID is created only once per app install.
• It doesn’t change with logouts, giving you more accurate install data, similar to what you see in other analytics tools.

Another option available is “new customer_user_ids”:

• This mode counts only identified users and treats installs based on when those users were first created.
• It’s helpful for apps with mandatory sign-ups or family-shared accounts where you want to track installs tied to specific users.

These changes improve install charts, funnels, cohort analysis, and conversions, giving you accurate data for better decision-making.

Paywall Builder enhancements

Custom action buttons with button placements:

You have more flexibility with button placements:

• Move buttons where they work best. Place default buttons like close, restore, or login on your paywall wherever it makes the most sense for your users.
• Build custom flows. Create paywall flows that guide users through multiple screens, improving engagement and increasing conversions.

Hide paywall elements

You can hide or show elements within your paywalls without uploading new versions each time. This change makes A/B testing easier and quickly identifies what works best for conversions, all without the need to upload new versions each time.

New holiday paywall templates

We’ve added new holiday-themed paywall templates to make your life easier during the busiest season. Right now, we’ve prepared templates for Halloween, but stay tuned – more are on the way for upcoming holidays and events.

FlutterFlow integration

With the new Adapty plugin for FlutterFlow, create paywalls, handle purchases, and track analytics – all without writing any code. It’s fully integrated, easy to update, and you can get started with three months free.

That’s it for September! We’re focused on making retention easier, installs more accurate, and paywall customization more powerful. If you want to dive deeper into any of these updates or need help getting started, just reach out – we’re always here to support you.