Everything you need to grow your subscription app

August 12, 2026·12 min read

How to personalize app onboarding by ad source?

Most apps send every install to the same onboarding and the same paywall, no matter the intentBut matching the flow to the ad source (TikTok, Apple ,Meta) showed a significant uplift. Here's how you can do it in the Flow & paywall builder.

Dalibor Vasic

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Adapty updates7 min read

Paywall A/B testing for optimizing in-app revenue

Learn how to find the right A/B testing framework and what technical steps are needed to launch a test.

Sergey ZubkovJul 6, 2022

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Adapty updates9 min read

Paywall A/B testing guide, part 2: what to test on the paywall

Let's talk about the things you can test on your paywall: pricing options, intro offers, design elements, and more.

Sergey ZubkovJul 5, 2022

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Grow your app2 min read

Paywall Newsletter #1

The 1st issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights.

Nadya PominovaJun 27, 2022

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Adapty updates5 min read

What’s new with in-app purchases: WWDC 2022

Apple WWDC 2022 in-app purchases updates: App Transaction API, SwiftUI, and StoreKit messages.

Nikita MaidanovJun 15, 2022

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Adapty updates2 min read

Adapty May Updates: full-featured Unity SDK, chart improvements, and new navigation

What's new in Adapty in May: new version of Unity SDK, improved segmentation in charts, and reworked side menu.

Kirill PotekhinJun 8, 2022

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Adapty updates25 min read

How to find a new niche and grow your app

SubHub podcast on mobile app business and app monetization. Episode 14: CMO of Woofz, Natalia Shahmetova, talks about successful developing an app in a nar

Sergey ZubkovMay 25, 2022

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Paywall A/B testing for optimizing in-app revenue

Paywall A/B testing guide, part 2: what to test on the paywall

Paywall Newsletter #1

What’s new with in-app purchases: WWDC 2022

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The subscription growth newsletter

Monthly tactics, benchmarks and paywall insights — straight to your inbox

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Your monthly payout summary

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Security alert digest

Adapty updates3 min read

Adapty April Updates: all new cohorts, SearchAdsHQ integration and hiring new team members!

What's new in Adapty in Aprli: reworked cohorts, SearchAdsHQ integration and team growing!

Kirill PotekhinMay 5, 2022

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Adapty updates2 min read

Adapty March Updates: Home metrics, paywall and A/B tests duplication

What's new in Adapty in March: Home metrics, paywall and A/B tests duplication

Nikita MaidanovApr 6, 2022

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Adapty updates7 min read

How to improve app visibility and conversion in the App Store?

Discover proven strategies to boost your app's visibility in the App Store. Learn how in-app purchases can drive engagement, enhance user experience, and skyrocket your app's ranking and downloads.