Author
45 postsSergey Zubkov
Content-marketing expert
Latest posts
Mobile paywall A/B testing guide: How to approach split-testing and avoid mistakes
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45 posts
October updates: Free Paywall Builder, Braze integration, and more
Check out Adapty updates and improvements for October: Paywall Builder on the Free plan, new integrations, real-time localization, and more.

September updates: Paywall Builder 2.0, localization, and more
Adapty updates in September: Paywall Builder 2.0 with fresh templates and more tools, improved localizations, new flitering and grouping for metrics

August updates: Adapty SDK 2.6.2 and other improvements
Adapty updates in August: Meeet SDK 2.6.2 and other minor technical updates, such as new URL fields for Webhook sandbox, member settings update, and more.

Building the app for language learning with 10M users
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.

How to run A/B tests for subscription onboarding
Learn how to run A/B tests for onboarding screens with Adapty. Change images, colors, text, button shapes - anything with the help of remote config.

July updates: Paywalls 2.0, Google Play Billing Library 5 & 6, and more
Adapty updates in July: Placements 2.0, support of Goolge Play Billing Library 5 & 6, store commission and taxes visualization in charts, and more.

Mobile app subscriptions in 2023: Market trends and monetization strategies in the US
Take a look at the comprehensive report on the state of in-app subscriptions in 2023 in the US. Discover the latest trends, strategies, and insights.

June updates: LTV chart, paywall builder for Flutter and React Native, & more
Brand new LTV chart, paywall builder for Flutter and React Native, Observer mode for StoreKit 2, and more.

How to predict revenue and LTV of your subscription-based app
Our prediction model will give you an accurate insight of the revenue and LTV your user cohort will have in 3, 6, 9, and 12 months!

WWDC 23 – What’s new for mobile subscriptions?
We've gathered all the most interesting updates from WWDC 23 concerning mobile subscriptions. Check out the highlights with Adapty.

App pricing tips: How to price mobile in-app subscriptions the right way
Discover the secrets of successful app pricing strategies in this comprehensive guide, learn how to price an app subscription for maximum revenue and user satisfaction. Boost your app's potential today!

Paywall A/B testing for Android apps: maximize your revenue
Discover the differences between paywall A/B testing on Android and iOS. Learn how to optimize your paywall for maximum conversions and revenue.