Adapty is a winner of the App Growth Awards 2023
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45 posts
Sergey Zubkov
Content-marketing expert
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45 posts
Grow your app24 min read
How to sell physical goods by subscription
SubHub podcast №17: CTO & Co-founder of Scentbird talks on creating a perfume subscription business, deeper aspects of processing, and headless commerce.
Sergey Zubkov
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Grow your app23 min read
Dark patterns in subscription apps
SubHub podcast №16: Product owner at Vivid Money, talks on working with dating apps, growing a banking service, and exploring dark patterns in mobile apps.
Sergey Zubkov
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Grow your app10 min read
How to promote a new mobile app: 7 effective strategies
Learn how to promote your new mobile app with the help of ASO, ASA, and other promotional methods.
Sergey Zubkov
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Adapty updates5 min read
Subscription prices have increased by 40%, what’s next?
Average subscription price seems to have increased in 2022. Let’s have a look at the current state of mobile app subscriptions.
Sergey Zubkov
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Industry insights1 min read
Branch & Adapty webinar: WWDC 2022 recap and in-app purchases updates in 2022
Branch & Adapty webinar: WWDC 2022, in-app purchases updates, and other mobile growth-related questions.
Sergey Zubkov
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Grow your app23 min read
Why is everyone wrong about unit economics
SubHub podcast №15: Listen to Anton Shlovenets, the CPO at Wowmaking, talk on how to approach traffic acquisition and correctly calculate unit economics.
Sergey Zubkov
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Adapty updates7 min read
Paywall A/B testing for optimizing in-app revenue
Learn how to find the right A/B testing framework and what technical steps are needed to launch a test.
Sergey Zubkov
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Adapty updates9 min read
Paywall A/B testing guide, part 2: what to test on the paywall
Let's talk about the things you can test on your paywall: pricing options, intro offers, design elements, and more.
Sergey Zubkov
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Adapty updates25 min read
How to find a new niche and grow your app
SubHub podcast on mobile app business and app monetization. Episode 14: CMO of Woofz, Natalia Shahmetova, talks about successful developing an app in a nar
Sergey Zubkov
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