Adapty is a winner of the App Growth Awards 2023
7 min readRead
All posts
44 posts
Grow your app23 min read
Dark patterns in subscription apps
SubHub podcast №16: Product owner at Vivid Money, talks on working with dating apps, growing a banking service, and exploring dark patterns in mobile apps.
Sergey Zubkov
Read
Grow your app10 min read
How to promote a new mobile app: 7 effective strategies
Learn how to promote your new mobile app with the help of ASO, ASA, and other promotional methods.
Sergey Zubkov
Read
Adapty updates5 min read
Subscription prices have increased by 40%, what’s next?
Average subscription price seems to have increased in 2022. Let’s have a look at the current state of mobile app subscriptions.
Sergey Zubkov
Read
Industry insights1 min read
Branch & Adapty webinar: WWDC 2022 recap and in-app purchases updates in 2022
Branch & Adapty webinar: WWDC 2022, in-app purchases updates, and other mobile growth-related questions.
Sergey Zubkov
Read
Grow your app23 min read
Why is everyone wrong about unit economics
SubHub podcast №15: Listen to Anton Shlovenets, the CPO at Wowmaking, talk on how to approach traffic acquisition and correctly calculate unit economics.
Sergey Zubkov
Read
Adapty updates7 min read
Paywall A/B testing for optimizing in-app revenue
Learn how to find the right A/B testing framework and what technical steps are needed to launch a test.
Sergey Zubkov
Read
Adapty updates9 min read
Paywall A/B testing guide, part 2: what to test on the paywall
Let's talk about the things you can test on your paywall: pricing options, intro offers, design elements, and more.
Sergey Zubkov
Read
Adapty updates25 min read
How to find a new niche and grow your app
SubHub podcast on mobile app business and app monetization. Episode 14: CMO of Woofz, Natalia Shahmetova, talks about successful developing an app in a nar
Sergey Zubkov
Read