How much does an app make: Adapty's ultimate app revenue & VAT guide
11 min readRead
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31 posts
Ilia Lotarev
Head of Strategy, IM/UA Agency
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Android UI layouts and views: all you need to know
10 min readRead
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31 posts
Grow your app11 min read
How much does an app make: Adapty's ultimate app revenue & VAT guide
Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction
Ilia Lotarev
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Build & Integrate10 min read
Android UI layouts and views: all you need to know
Master Android UI layout and views with our comprehensive guide, detailing the types, attributes, and best practices for creating seamless and intuitive app interfaces.
Ilia Lotarev
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Build & Integrate9 min read
Apple App Store subscription groups explained
Complete 2026 guide to Apple App Store subscription groups: how they work, the latest features like Win-back Offers and StoreKit 2, plus setup steps in App Store Connect.
Ilia Lotarev
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Build & Integrate12 min read
Getting started with SwiftUI framework
A beginner's guide to SwiftUI — Apple's declarative UI framework. Learn key concepts, components, and best practices for building iOS, iPadOS, and macOS apps faster.
Ilia Lotarev
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Grow your app12 min read
How to boost app downloads and installs: reliable strategies
15 proven strategies to increase mobile app downloads in 2025: ASO best practices, keyword research, screenshot testing, and reviews — backed by the latest industry data.
Ilia Lotarev
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Industry insights7 min read
12 Questions About iOS 17 App Clips, Answered
12 answers to the most asked questions about iOS 17 App Clips — what's new, how to discover and use them, plus implications for subscription apps.
Ilia Lotarev
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Build & Integrate19 min read
How to submit your app to the App Store
Discover the essential steps for publishing your app on the App Store with our comprehensive guide. Learn about developer account setup, app design guidelines, submission process, and review tips to ensure a successful launch. Ideal for developers aiming to navigate Apple's ecosystem effectively.
Ilia Lotarev
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Build & Integrate37 min read
App Store Connect guidelines for app developers and marketers
Unlock the potential of App Store Connect in 2026 with our comprehensive guide tailored for developers and marketers. Discover insider tips, the latest features, and strategies to optimize your app's visibility and performance. Whether you're launching a new app or aiming to boost your existing app's reach, this guide is your roadmap to success in the App Store ecosystem.
Ilia Lotarev
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Grow your app14 min read
Trial conversion rates for in-app subscriptions
Explore insights on trial conversion rates for in-app subscriptions. Unlock strategies to boost user retention and maximize revenue in the mobile app ecosystem. Dive deep into data-driven best practices today!
Ilia Lotarev
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Grow your app9 min read
How to make more money as a mobile app developer in 2026
Explore the latest strategies and insights for app developers in 2026. Boost your earnings, capitalize on emerging trends, and thrive in today's competitive market. Your roadmap to financial success in the app industry starts here.
Ilia Lotarev
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Grow your app20 min read
App pricing: Guide to pricing tiers and strategies
Discover the ultimate guide to tiered pricing strategies for your SaaS. Learn how to optimize your pricing tiers to maximize revenue, enhance user experience, and boost customer retention. Perfect for developers and marketers aiming to elevate their app's success.
Ilia Lotarev
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Grow your app12 min read
Understanding DAU, WAU & MAU active users metrics
Unlock the secrets of user engagement with our comprehensive guide on DAU, WAU, and MAU. Learn how Daily, Weekly, and Monthly Active Users metrics can transform your digital strategy and drive growth. Ideal for marketers and analytics enthusiasts!
Ilia Lotarev
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