How much does an app make: Adapty's ultimate app revenue & VAT guide
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31 posts
Ilia Lotarev
Head of Strategy, IM/UA Agency
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Android UI layouts and views: all you need to know
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31 posts
Grow your app14 min read
Recurring revenue in subscription apps: how to earn a predictable income
Explore the power of recurring revenue in subscription apps and learn how to maximize your predictable income with proven strategies and techniques.
Ilia Lotarev
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Grow your app19 min read
How to calculate and interpret Customer Lifetime Value (LTV)
Discover how to calculate and enhance Customer Lifetime Value (LTV) for your SaaS product. Learn strategies to maximize LTV, improve customer retention, and drive long-term profitability. Essential reading for marketers and business owners.
Ilia Lotarev
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Build & Integrate21 min read
Android vs iOS app development: benefits and challenges
Explore the key differences between Android and iOS development in this detailed guide. Learn about platform-specific features, development tools, and which operating system is best suited for your app project.
Ilia Lotarev
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Industry insights12 min read
15 mobile app development trends to follow in 2026
What category or market should you focus on in 2026? Read our latest trends report to find out.
Ilia Lotarev
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Adapty updates11 min read
SKErrorDomain Error 0 in iOS apps and how to fix it
Find out how to troubleshoot and fix SKErrorDomain Error 0 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures.
Ilia Lotarev
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Grow your app14 min read
10 best practices for your push marketing strategy
Unlock the full potential of push notifications with our guide on best practices and innovative marketing strategies. Enhance engagement, retention, and conversion rates while delivering personalized and timely messages to your audience. Start optimizing your push notification campaigns now!
Ilia Lotarev
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Grow your app18 min read
Top 7 mobile game monetization models in 2026
Discover the latest mobile game monetization strategies and trends for 2026. Learn how to maximize your game's revenue with in-app purchases, ads, subscriptions, and more. Stay ahead in the competitive mobile gaming market.
Ilia Lotarev
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Build & Integrate19 min read
What is a SDK? The difference between API and SDK explained
Explore the essentials of Software Development Kits (SDKs) and how they differ from APIs in our comprehensive guide. Understand the key components, uses, and advantages of SDKs to enhance your development projects.
Ilia Lotarev
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Build & Integrate9 min read
SKErrorDomain Error 2 in iOS apps and how to fix it
Find out how to troubleshoot and fix SKErrorDomain Code=2 in iOS applications. Our comprehensive guide breaks down causes, solutions, and preventive measures.
Ilia Lotarev
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Build & Integrate17 min read
Flutter vs Kotlin: Which one to choose for your project?
Explore the comprehensive comparison of Flutter vs Kotlin for app development. Understand the strengths, use cases, and performance of each to make an informed choice. Perfect for developers and decision-makers looking to leverage the latest technology trends.
Ilia Lotarev
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Grow your app8 min read
How to promote App Store in-app purchases on iOS?
How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app.
Ilia Lotarev
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Build & Integrate11 min read
What is App Tracking Transparency (ATT)?
Explore Apple's App Tracking Transparency (ATT) framework, designed to enhance user privacy by empowering iOS users to control which apps can track their activity across other apps and websites. Learn how ATT works, its impact on digital advertising, and tips for compliance.
Ilia Lotarev
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